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Vinnie Jones revealed as new face for 'Make Mine Milk' push

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 11:55

the "Make mine milk" campaign to encourage consumers to drink low-fat milk.

Helen Edwards: Grand incentive to alter pack mentality

By Helen Edwards, PPA, Business columnist of the year, 02 May 12, 10:00

After years promoting bigger pack sizes as offering better value, it appears food and drink ... by 52% for soft drinks, 27% for Mexican food and 23% for hamburgers over a 20-year period. - Tesco ... . Through a series of experiments involving different-sized drink and snack options, the authors demonstrate ... and UK that shows a clear correlation between low socioeconomic status and obesity. The food and drink ...

Thomas Delabriere resurfaces at Mars Chocolate

By Loulla-Mae Eleftheriou-Smith, 24 April 12, 08:30

Delabriere, who will be responsible for global and local marketing strategies for the Maltesers, M Ms and Galaxy Bitesize brands, will report to Mars Chocolate UK vice-president of marketing Michael Magee. During his three-year spell at Innocent Drinks, Delabriere led a series of marketing ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

-based drinks, but Starbucks is not changing its pricing, so those accustomed to paying for an extra shot will now shell out 14% less for their drink. The rationale, adds Cranna, is that Starbucks' focus ... in March. It has also moved into the energy-drink sector with the launch of Refreshers, a canned beverage ...