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O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

customers who we believe will find this most attractive. We ve had the soft launch and then in June we'll do ...

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

in partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

By Alex Brownsell, 14 March 12, 08:30

-Cola, the technology will be included in its soft-drinks vending machines. Four thousand London taxis will be fitted ...

Non-sponsor Nike is brand most associated with Olympics

By Matthew Chapman, 15 February 12, 01:06

, Twitter followers and YouTube video views. The drinks brand had 38.9 million Facebook fans, half ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

, the soft-drinks manufacturer is returning to Super Bowl advertising with a spot that will star the show ... of the world's favourite drinks, despite its high sugar content against a backdrop of concerns about rising ...

Is there a silver lining for brands in the fallout from the euro crisis?

By Noelle McElhatton, 06 December 11, 08:00

for such an outcome. The drinks company, and its chief marketing officer, Andy Fennell, have long hailed the value ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

The Lionels. Here is a full list of all the category winners: Alcoholic drinks Miss Jones Co ...

Helen Edwards on Branding: Virgin modesty

By Helen Edwards, 30 November 11, 12:00

firsts, including fleet-wide wi-fi, mood lighting and the ability for passengers to order food and drinks ...

Editor's Comment: TV's a lively corpse

By Noelle McElhatton, 22 November 11, 09:00

the opportunity, the medium will attract new brands. This is partly because times are tough and rate-cards soft ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

. Innocent Drinks Sales have bounced back for the smoothies and ready-meals producer. It has ... 's ads. Lucozade is steadily reasserting its position as the UK's leading energyand sports-drink brand ...