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The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

should 'add to and complement' the existing support infrastructure, rather than replace it. Drinks ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

the facts, particularly for marketers, who operate in a soft-skilled environment, where it's more about ...

Helen Edwards: Get personal with your brand

By Helen Edwards, PPA Business columnist of the year, 16 May 12, 10:00

in addresses analysts' concerns that Tesco is losing touch with its customers. - Innocent Drinks was started ... Reed, Adam Balon and Jon Wright are still going out to sell the drinks personally at festivals ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

was just the token foreigner serving drinks,' he quips, referring to his mother's Japanese origins ...

Helen Edwards: Grand incentive to alter pack mentality

By Helen Edwards, PPA, Business columnist of the year, 02 May 12, 10:00

After years promoting bigger pack sizes as offering better value, it appears food and drink ... by 52% for soft drinks, 27% for Mexican food and 23% for hamburgers over a 20-year period. - Tesco ... . Through a series of experiments involving different-sized drink and snack options, the authors demonstrate ... and UK that shows a clear correlation between low socioeconomic status and obesity. The food and drink ...

Thomas Delabriere resurfaces at Mars Chocolate

By Loulla-Mae Eleftheriou-Smith, 24 April 12, 08:30

Delabriere, who will be responsible for global and local marketing strategies for the Maltesers, M Ms and Galaxy Bitesize brands, will report to Mars Chocolate UK vice-president of marketing Michael Magee. During his three-year spell at Innocent Drinks, Delabriere led a series of marketing ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

-based drinks, but Starbucks is not changing its pricing, so those accustomed to paying for an extra shot will now shell out 14% less for their drink. The rationale, adds Cranna, is that Starbucks' focus ... in March. It has also moved into the energy-drink sector with the launch of Refreshers, a canned beverage ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

By Gemma Charles, 24 March 12, 12:01

of its soft drinks brands by at least 30% by 2014. The company has pledged to increase the marketing ... to remove 1.8bn calories from its soft drinks, will expand its Eat, Live and Enjoy range of low ... eat and drink fewer calories." However Charlie Powell, campaigns director for lobby group ...

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

in partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

and Heineken's for an undisclosed sum but they are much else besides. They guarantee the drinks brands ... and Cape Town." Balakrishnan says Facebook and the drinks brand owner adopt a similar working ... Concern warned that under-age Facebook users could easily be targeted by drinks firms if they lied about ...