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ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

in partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...

All Her Majesty's brands: 10 brands the Queen can't live without

By Staff, 07 February 12, 10:15

. The Queen is not known to drink Guinness but this did not stop Diageo from mounting a Guinness ...

Is there a silver lining for brands in the fallout from the euro crisis?

By Noelle McElhatton, 06 December 11, 08:00

for such an outcome. The drinks company, and its chief marketing officer, Andy Fennell, have long hailed the value ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

The Lionels. Here is a full list of all the category winners: Alcoholic drinks Miss Jones Co ...

CoolBrands: How to capture the essence of cool

By Nicola Clark, 28 September 11, 10:00

Dom Perignon Drinks/Champagne 13 PlayStation Leisure Entertainment/Games Toys ...

Adwatch (Sept 21) - Top 20 recall: VW Golf Cabriolet goes deep

By Rachel Barrie, director of strategy, Fallon, 21 September 11, 12:00

, in this financial climate, and a soft-top after the summer we've had, it would be because I believed it could make ...

Marketing in China: Taming the dragon

By Patrick Brzeski, 02 August 11, 08:30

Diageo's acquisition of one of China's best-known drinks manufacturers in June was a landmark deal. The drinks manufacturer took a controlling stake in ShuiJingFang, a famous brand of baijui, a spirit that dates back to the 14th century. The deal marks the first time a foreign company has gained control of a ...