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Locog defends role of embattled Olympic sponsors
on responsible drinking as part of its Olympics sponsorship activity, writes Gemma Charles . The brand ... and focus on sports with links to drinking occasions. ...
All Her Majesty's brands: 10 brands the Queen can't live without
. The Queen is not known to drink Guinness but this did not stop Diageo from mounting a Guinness ...
Debenhams cashes in on Olympics with British-themed homewares for 2012
The home collection will initially launch with three designers Carol Lake, Yukari Sweeney and Ashley Thomas but will mirror the Editions fashion concept, where capsule ranges from edgier , up-and-coming designers are introduced in new seasons. The debut ranges, which include soft furnishings and kitchenware ...
Is there a silver lining for brands in the fallout from the euro crisis?
for such an outcome. The drinks company, and its chief marketing officer, Andy Fennell, have long hailed the value ...
Sky marketer scoops top prize at Brand Event Awards
The Lionels. Here is a full list of all the category winners: Alcoholic drinks Miss Jones Co ...
Helen Edwards on Branding: Sixty is the new old
to avoid exacerbating the stereotype and start realising the opportunity? The answer may be to soft ...
Brand of the Year 2011 shortlist
. Innocent Drinks Sales have bounced back for the smoothies and ready-meals producer. It has ... 's ads. Lucozade is steadily reasserting its position as the UK's leading energyand sports-drink brand ...
Customer publishing: The evolution of engagement
is that it is a soft sell and it gives brands the opportunity to be clever and use video content and editorial ...
Will product placement take branded content to the next level?
the kind of deals happening in the US, where, for example, American Idol judges drink from Coca ...
CoolBrands: How to capture the essence of cool
Dom Perignon Drinks/Champagne 13 PlayStation Leisure Entertainment/Games Toys ...
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