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McDonald's serves up 'one a day' fizzy drink for kids

daily portions of fruit and vegetables and offers an alternative to soft drinks such as Coke and Fanta. ... The drink blends 60% fruit juice from grapes, apples and raspberries with natural sparkling water ... will be served from the central drinks tower containing the other fizzy drinks, which includes the Coca-Cola brands. Research has revealed children thought drinks poured from the towers were more exciting ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

-based drinks, but Starbucks is not changing its pricing, so those accustomed to paying for an extra shot will now shell out 14% less for their drink. The rationale, adds Cranna, is that Starbucks' focus ... in March. It has also moved into the energy-drink sector with the launch of Refreshers, a canned beverage ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

on responsible drinking as part of its Olympics sponsorship activity, writes Gemma Charles . The brand ... and focus on sports with links to drinking occasions. ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

By Noelle McElhatton, 17 April 12, 08:30

. The Academy s point is half-valid: it feels odd for fast food and fizzy drinks to be sponsor ing the Olympics ...

Medical body calls for Olympic ban on Coke and McDonald's

By Daniel Farey-Jones, 16 April 12, 09:43

. It is calling for a variety of measures to restrict food and drinks marketing, including forbidding the use of celebrities and cartoon figures to promote unhealthy food and drink to children. Stephenson spoke out ... the Games and believe we have a valid role to play." "We offer consumers a wide range of drinks and sizes ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

By Gemma Charles, 24 March 12, 12:01

of its soft drinks brands by at least 30% by 2014. The company has pledged to increase the marketing ... to remove 1.8bn calories from its soft drinks, will expand its Eat, Live and Enjoy range of low ... eat and drink fewer calories." However Charlie Powell, campaigns director for lobby group ...

Starbucks enters energy drinks market with green coffee

By Sarah Shearman, 22 March 12, 08:50

Starbucks is making a foray into energy drinks with a low calorie fruit juice containing green ... -through shops. Britvic's recent Soft Drinks Report showed the glucose and stimulants drinks market in the UK increased by 17% in value to 791.8m overall . Red Bull, the energy drink, showed the biggest ...