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Malibu launches VIP-themed Facebook app as part of summer style activity
The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content ... to widen the appeal of Malibu , as an all-year-round drink, and last autumn it rolled out a Winter Edition ...
Vimto partners with Vevo to target teens
Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video ... . Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca ...
Britvic repositions J2O in brand overhaul
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push ... Britvic decided the drink had reached a "critical point in its life cycle". Britvic last refreshed J2O in the spring of 2009 as it sought to capitalise on the shift in the drinks industry from on to off ...
Danone ramps up marketing for Evian and Volvic brands
was filling a gap in the market, claiming that the drink would create a bridge for consumers to cross over ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
was just the token foreigner serving drinks,' he quips, referring to his mother's Japanese origins ...
Vinnie Jones revealed as new face for 'Make Mine Milk' push
the "Make mine milk" campaign to encourage consumers to drink low-fat milk.
High times for booming energy-drinks sector
-biggest soft drinks category ... , and is now worth 791.8m, making it the UK's third biggest soft-drinks category, according to the 'Britvic Soft Drinks Report 2012'. Growth driver With existing consumers also purchasing energy drinks ... The energy-drinks sector has recorded a period of sustained growth, with brands pumping out one ...
Diageo forced to apologise after BrewDog awards scandal
Diageo has been forced to apologise to BrewDog after the drinks giant was accused of using its
McDonald's serves up 'one a day' fizzy drink for kids
daily portions of fruit and vegetables and offers an alternative to soft drinks such as Coke and Fanta. ... The drink blends 60% fruit juice from grapes, apples and raspberries with natural sparkling water ... will be served from the central drinks tower containing the other fizzy drinks, which includes the Coca-Cola brands. Research has revealed children thought drinks poured from the towers were more exciting ...
Pepsi releases limited-edition Michael Jackson cans for global push
in 1983 for the 'New Generation' campaign, after which, the soft drink brand sponsored the 1988 'Bad' tour ...
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