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Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

on responsible drinking as part of its Olympics sponsorship activity, writes Gemma Charles . The brand ... and focus on sports with links to drinking occasions. ...

The Government Communication Centre: life after the COI

By Gemma Charles, 05 April 12, 08:00

campaigns were based on 'poor insight and had very soft outcome measures'. 'Government was so bad ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

By Helen Edwards, PPA, Business columnist of the year, 04 April 12, 08:00

The Prime Minister's plan to curb binge drinking runs contrary to many of the ideas of behavioural ... with the drinks industry for good measure. Worse, it may not work - for no sooner does the PM abandon one ... frequently binge-drink. The report is peppered with oxymorons that offer a fascinating insight ... intoxication'. What is striking is the calm consideration of where, what, and how much to drink - whether ...

Editor's Comment: Why Whitehall needs the professionals

By Noelle McElhatton, 04 April 12, 12:00

Minister's enforcement of drink-price controls ignores the fundamental reasons why people binge drink ...

Brand Barometer: Social media performance of Change4life

By Gemma Charles, 30 March 12, 12:00

on social channels. February : Change4Life released 'Sneak', a TV ad encouraging people to drink less ...

Government alcohol strategy comes under fire from advertisers

By Gemma Charles, 26 March 12, 07:40

children have less exposure to drinks ads, would be "largely ineffective" and could have a "serious impact ... to combat binge drinking. It also revealed a desire on the part of Government to tighten the rules ... inhibit the promotion of lower-strength alcohol products and the encouragement of responsible drinking ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

By Gemma Charles, 24 March 12, 12:01

of its soft drinks brands by at least 30% by 2014. The company has pledged to increase the marketing ... to remove 1.8bn calories from its soft drinks, will expand its Eat, Live and Enjoy range of low ... eat and drink fewer calories." However Charlie Powell, campaigns director for lobby group ...

Industry bodies respond to Government plans to tackle binge-drinking

By Gemma Charles, 23 March 12, 10:52

to tackle the scourge of binge-drinking, which it claims is costing the UK economy £21bn a year. ... , with drinks brands mostly making the case against the proposals. Prime Minister David Cameron said: "When ... , it must not penalise the vast majority who drink responsibly, or unfairly burden businesses ... professionals were drinking more heavily and more regularly than young adults. The Wine and Spirit Trade ...