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The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

should 'add to and complement' the existing support infrastructure, rather than replace it. Drinks ...

Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

was soft-launched on Friday (27 April) and is now being pushed out to customers. Sainsbury ...

Should certain types of brands be prohibited from sponsoring sport? The Marketing Society Forum

25 April 12, 12:00

see why this has been mooted - the powerful influence of the food and drink industry on politics ... of category and brand - otherwise, why use them? - and by extension consumption of food and drink, and need ...

Kelly Holmes calls brand sponsorship 'critical' for athletics

By John Reynolds, 18 April 12, 12:56

Dame Kelly Holmes has joined the debate around fast-food and drinks companies' involvement ... -food and drinks companies, in sport, Holmes said: "Every sport is quite different. But generally, it is quite ...

VIDEO: Can the public name the Olympic sponsors?

By Georgina Brazier, 18 April 12, 11:11

The majority of people asked were aware that today marks 100-days to the start of the Olympics, however there was some confusion as to what brands are at the forefront of the event. Brands most recognised by the public included fast-food restaurants, soft drink manufacturers and a bank. One shopper ...

Editor's Comment: Olympic sponsors are media lightning rods

By Noelle McElhatton, 18 April 12, 12:00

and fizzy drinks to be sponsoring the Olympics. Such brands, set in the context of the Olympics ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

on responsible drinking as part of its Olympics sponsorship activity, writes Gemma Charles . The brand ... and focus on sports with links to drinking occasions. ...

John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

John Smith's is launching a marketing campaign urging consumers to drink responsibly at the Grand ... The campaign marks the first time the Heineken-owned brand has run responsible drinking messages ... phrases including, "Get home straight" and "too much makes the going soft", ending with the strapline, "Drink responsibly". The push also marks the first TV ad from John Smith's focused specifically ...

John Lewis to open dedicated Olympic shops

By John Reynolds, 10 April 12, 12:56

of the tie-up, the John Lewis will supply the Olympic site in Stratford with furniture and soft furnishings ...

James Bond to swig a Heineken in Skyfall

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 02:26

in the franchise, 'Skyfall', by adding Heineken to his drinking repertoire. ... Bond, played by Daniel Craig, will be seen drinking a Heineken in at least one scene of the film, as part of the brand s tie-up with the franchise, which began in 1997. A Heineken spokesman said: "In Bond's 50-year history, there are numerous references to Bond enjoying a beer in both Ian Fleming ...