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O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
customers who we believe will find this most attractive. We ve had the soft launch and then in June we'll do ...
Social media: how your research can get the most out of the world's biggest focus group
instrument to have at your fingertips.' Worsley previously worked at Innocent Drinks, tracking social ...
ISBA Conference: President spotlights online behavioural ads debate
in partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...
Is there a silver lining for brands in the fallout from the euro crisis?
for such an outcome. The drinks company, and its chief marketing officer, Andy Fennell, have long hailed the value ...
Sky marketer scoops top prize at Brand Event Awards
The Lionels. Here is a full list of all the category winners: Alcoholic drinks Miss Jones Co ...
Brand of the Year 2011 shortlist
. Innocent Drinks Sales have bounced back for the smoothies and ready-meals producer. It has ... 's ads. Lucozade is steadily reasserting its position as the UK's leading energyand sports-drink brand ...
Sustainability: The search for a clearer footprint
be able to relate directly to the impact of a mining company or drinks producer on water availability ...
Energy firms tackle mistrust as they fend off the winter chill
hysterical headlines about a costly rebranding exercise. The soft-launch of its updated logo coincides ...
Corporate hospitality feels the pinch
performers as they come off stage and create a "soft studio" to film interviews with artists.' ...
Marketing Society Awards for Excellence 2011: New brand
from its chicken-based menu favourites and developed frothy dessert-style drinks called Krushems ...
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