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Branson-shaped ice cubes take off on selected Virgin flights

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 12:03

The novel initiative is just the latest in a series of promotions run by Virgin Atlantic for its upper-class passengers. Dubbed the "Little Richard", the ice cubes will be dropped into drinks on selected Virgin Atlantic flights in May to celebrate the launch of the airline's revamped on-board bar ...

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

in partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...

Morrisons partners Disney for 'biggest-ever giveaway'

By Matthew Chapman, 05 March 12, 09:14

than 250,000 Disney soft toys, 20 holidays in-store and 26 other holidays through other media channels ...

What do you do when the prime minister comes knocking?

By David Benady, 02 February 12, 01:00

, and railed at the drinks industry for supplying cheap alcohol, particularly in supermarkets, for fuelling a culture of binge-drinking. Neither was former prime minister Tony Blair averse to giving brands a ...

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

By Nicola Clark, 19 January 12, 07:00

could be set out simply as 'I'd like to sell the world a Coke', but today, with both the soft-drinks ... ' Coke brand. Now, the company's drinks portfolio is more varied, from Diet Coke and Coke Zero ... , by volume, 75% of the drinks it sells at the Games will be lowor no-calorie products, such as water, juice ...

Review of the Year: Top 10 marketing mishaps in 2011

By Nicola Clark, 20 December 11, 10:30

him this season. Instead, pointing to the Olympics, he claimed that the soft-drink giant wanted more ... the show after using the 3000 he reportedly earned from appearing in the spot to pay for drink and drugs ... was fined 25,000 for his role in a high-profile binge-drinking session. Tindall, who married the Queen ...

Is there a silver lining for brands in the fallout from the euro crisis?

By Noelle McElhatton, 06 December 11, 08:00

for such an outcome. The drinks company, and its chief marketing officer, Andy Fennell, have long hailed the value ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

The Lionels. Here is a full list of all the category winners: Alcoholic drinks Miss Jones Co ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

. Innocent Drinks Sales have bounced back for the smoothies and ready-meals producer. It has ... 's ads. Lucozade is steadily reasserting its position as the UK's leading energyand sports-drink brand ...

America gives itself a brand refresh

By Loulla-Mae Eleftheriou-Smith, 07 November 11, 09:55

Brand USA, formerly the Corporation for Travel Promotion, is an overarching tourism body for all 50 of the United States. The new branding for America, also called Brand USA, soft-launched today (7 November) with a new website at www.discoveramerica.com showcasing the USA logo. The name ...