Search Results for: Soft Drinks

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Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

on responsible drinking as part of its Olympics sponsorship activity, writes Gemma Charles . The brand ... and focus on sports with links to drinking occasions. ...

Government alcohol strategy comes under fire from advertisers

By Gemma Charles, 26 March 12, 07:40

children have less exposure to drinks ads, would be "largely ineffective" and could have a "serious impact ... to combat binge drinking. It also revealed a desire on the part of Government to tighten the rules ... inhibit the promotion of lower-strength alcohol products and the encouragement of responsible drinking ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

By Gemma Charles, 24 March 12, 12:01

of its soft drinks brands by at least 30% by 2014. The company has pledged to increase the marketing ... to remove 1.8bn calories from its soft drinks, will expand its Eat, Live and Enjoy range of low ... eat and drink fewer calories." However Charlie Powell, campaigns director for lobby group ...