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Coca-Cola axes Rooney campaign following prostitute allegations

By Mark Banham, 04 October 10, 09:36

Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador ... 's personal life. An official statement from the soft drinks manufacturer said: "Last month we amended our ...

Children's Food Campaign spoofs Change4Life ads

By Gemma Charles, 11 August 10, 07:50

for a soft drink. "Remember: if you get fat it's all YOUR fault", is one of the captions already submitted while a second reads "Chocolate, crisps, fizzy drink, biscuits, sugar pops: that's my five a day ... . The campaign is a response to Health Secretary Andrew Lansley's July speech when he said food and drink ...

Brand Health Check: Bold

By Alex Brownsell, 12 May 10, 12:00

hug' - a softness-focused drive. However, sales fell by 14% year on year in the 12 months to October ... within the fabric conditioner category has brought better softness and fantastic fragrance offers as well ...

Is procurement killing marketing creativity?

By Suzy Bashford, 05 May 10, 08:00

the drink is not going to taste as good this year,' he adds. 'In many ways agencies should be trying harder ...

J2O

By Joe Thomas, 05 May 10, 12:00

LONDON - The market-leading juice drink is at risk of losing its crown to healthier alternatives. ... J2O launched as an on-trade-only juice drinks range in 1998 to cater for consumers who wanted ... in pubs. With the juice drinks category declining 2% in the sector last year, J2O was hit hard ... Orchid, for example, recently unveiled plans to sell the Feel Good Drinks range, in 'pub-friendly' bottle ...

Profile: In the name of the family

By John Reynolds, 27 April 10, 12:01

and SnackaDoodle wholegrain products. Eschewing a marketing blitz, the company is opting for a soft launch ...

Profile: Making his marque

By Alex Brownsell, 20 April 10, 12:01

, with Conservative leader David Cameron's face superimposed on a picture of the show's Scotch-drinking, Quattro ...

Pubs' natural premium

By Joe Thomas, 14 April 10, 12:00

LONDON - Healthier soft-drinks brands such as Feel Good are gaining favour in the on-trade. ... dip in their sales of premium soft drinks; according to Nielsen, in 2009 the value of the on ... , with a 6% drop in volume. This was despite an overall rise of 3% in on-trade sales of soft-drinks to 2 ... -trade will become more open to premium drinks ranges. 'We'll start to see an expansion of ranges in soft drinks ...