Search Results for: Sponsorship

Sponsorship

09 January 07, 05:41

Media choice: Heart Breakfast with Jamie Theakston

By Vicki Connerty, Sponsorship manager, Carat Sponsorship, 18 May 05, 12:32

Heart 106.2 has been strangely reluctant to shout from the rooftops about a 30% increase in its breakfast-show audience in the recent Rajars.

Media choice: TalkSPORT digital magazine

By Edward Hood, Associate, Sponsorship Consulting, 05 August 08, 12:00

TalkSPORT is a digital magazine, but with a difference - a solely sports-based offering (unlike Monkey et al), reaching out to a predominantly young male audience eager to buy into team or sport-relat...

Sponsorship: Sponsorship leagues

By Drew Barrand, 15 June 05, 12:33

Understanding of how to maximise a sponsorship's value is growing among clients, meaning agencies ... Ask three experts to estimate the size of the UK sponsorship market, and they will give you ... to two or even three times the initial rights fee. Such expenditure has meant that the sponsorship industry has had to grow up quickly in proving a return on investment. In previous years, sponsorship had ...

SPONSORSHIP: Sponsorship on the edge

By DANNY ROGERS, 10 October 96, 12:00

Sponsorship of a daredevil event can mean huge publicity, but it also carries risks of its own ... Sponsorship of a daredevil event can mean huge publicity, but it also carries risks of its own ... . An element of risk may equally make a big contribution to effective commercial sponsorship. Small pay ... were Shell and National Geographic magazine. Although the Vimy sponsorship amounted to a ...

Sponsorship magazine

By LISA CAMPBELL, 11 June 98, 12:00

. The editorial will focus on promoting sponsorship opportunities to potential sponsors. ... A new magazine, The Sponsor Ship, will be launched this month by Brian Hewitt Associates. The editorial will focus on promoting sponsorship opportunities to potential sponsors. ...

Amazon sponsorship

By LUCY BARRETT, 22 October 98, 12:00

Amazon.co.uk, the online bookstore, has signed a six-month sponsorship agreement with The Book ... Amazon.co.uk, the online bookstore, has signed a six-month sponsorship agreement with The Book Show, Sky News weekly look at the literary world. The deal begins on October 25. ...

Sponsorship Leagues

21 June 06, 12:00

paid for top-end sponsorship deals - upward of ú15m a year for World Cup rights - it has become vital ... perspective.' For specialist sponsorship agencies, the opportunity to demonstrate their value has never been greater. And with London due to host the Olympics in 2102, sport sponsorships should remain firmly ...

Sports sponsorship

01 August 07, 12:00

sponsorship star can be born. It's no surprise, then, that a growing number of brands are trying to catch ... to bring meaning to a broader sponsorship strategy. 'Olympic sponsors need to establish a "reason for being ... '. Such initiatives often form part of wider CSR programmes. In June, Group4 Securicor launched its global sponsorship ...