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Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

's sponsorship of Euro 2012. Follow interviewer John Reynolds and producer Ben Hall at @johnreynolds10 ...

John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

around the event in the history of its eight year sponsorship. The Grand National begins on April 12 ... campaign to promote its title sponsorship of the Grand National for the second year running ... it actively and voluntarily promotes a message of responsible drinking through other sports sponsorship ...

Cobra attempts to overtake 20 beer brands with £4m campaign

By Loulla-Mae Eleftheriou-Smith, 02 March 12, 09:01

will deter visitors to the UK. British Airways has paid 40m in sponsorship money to be the official ...

Twitter will be London 2012's lead news platform

By John Reynolds, 15 February 12, 08:50

of Synergy, the sponsorship agency, with a panel made up of key personnel involved in London 2012: Hugh ... 2012 partnership and sponsorship, Lloyds TSB; Alex Miller, chief executive of digital agency Jam; Chris ...

Sainsbury's and DCMS chiefs launch 2012 School Games

By Sarah Johnson, Ben Hall and Georgina Brazier, 10 January 12, 12:15

in attendance. The School Games are run by the Youth Sport Trust and handled by sponsorship agency Fast Track. Fast Track was voted Marketing's Sponsorship Agency of the Year in 2011. Young entrants ...

Aviva takes on Admiral with latest Paul Whitehouse ad

By Alex Brownsell, 04 January 12, 10:32

Aviva as interim brand, sponsorship and corporate responsibility director . He reports to Aviva's UK ...

Beckham wears blindfold for debut Sainsbury's ad

By Matthew Chapman, 24 November 11, 02:16

The ad is part of a two-month campaign that will form a key plank of the supermarket's sponsorship of next year's Paralympic Games. Sainsbury's signed up Beckham up as a brand ambassador in a deal ... without sight. Sainsbury's announced back in May that it had signed a sponsorship deal with the London ...

Heineken aims for 'legendary' status with Champions League campaign

By Alex Brownsell, 21 September 11, 08:30

Sometimes a sponsorship property can fit hand in glove into a brand's overall marketing campaign. ... of Heineken s sponsorship portfolio (such as rugby and music festivals) fit more obviously within ...

Glacéau vitaminwater teams up with Jesse J for London 2012 sponsorship

By Loulla-Mae Eleftheriou-Smith, 19 September 11, 01:33

Glacéau vitaminwater, the enhanced water brand owned by Coca-Cola, has named popstar Jesse J as its brand ambassador as it announces itself as a worldwide partner of the London 2012 Olympic Games.

Profile: Martine Ainsworth-Wells, marketing and communications director at London & Partners, is taking the capital global

By Loulla-Mae Eleftheriou-Smith, 16 June 11, 12:00

into her first job in sponsorship and promotions. Two years later, Phil Riley, a 'great mentor ... of sponsorship and promotions, Ainsworth-Wells helped make Heart FM the most listened-to station in London, a ... , promotions and sponsorship agency USP Group, she was approached by former 'sparring partner' David Campbell ...