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West Brom replaces Bodog with Zoopla

By John Reynolds, 25 May 12, 12:35

foray into sport sponsorship. The deal means that the Zoopla brand will appear on the West Brom ...

Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

will focus on music proves the point. Live music sponsorship, too, has been favoured by brands as a route ... for the brand, which introduced the strapline 'The choice of a new generation'. Top-tier brand sponsorship ... sponsorship of The O2 venue, formerly the Millennium Dome. New model Collaboration with artists ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ... on kit deals and shirt sponsorship, while Under Armour paid not a penny. Under Armour now carries ... . RUPERT PRATT, MANAGING DIRECTOR, GENERATE SPONSORSHIP Under Armour is one of many companies to enter ...

Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

sponsorship of 'Britain's Got Talent' with production companies Syco and Fremantle Media and broadcaster ITV. The cross-platform sponsorship included broadcast sponsorship of all 'Britain s Got Talent' programming, online sponsorship, mobile and off-air licensing opportunities as well as sponsorship of 'America's Got ...

New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

in sponsorship opportunities please contact Ade Adefala on 0208 267 4921. ...

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize ... However, owner Everything Everywhere has renewed its deal as sponsorship partner of Bafta for next ... Everywhere, denied the termination of the sponsorship deals was related to speculation that the company may phase out the Orange brand. He argued: "We've pulled out a number of high profile sponsorships ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

's sponsorship of Euro 2012. Follow interviewer John Reynolds and producer Ben Hall at @johnreynolds10 ...

Sector Insight: betting shops

By Jane Bainbridge, 15 May 12, 10:29

. William Hill. Remains the UK s largest operator and signed sponsorship with the Football Association ...

Man City's title win 'can double sponsorship earnings'

By John Reynolds, 14 May 12, 11:27

Manchester City has the potential to double its sponsorship earnings over the next five years ... the match - was for a time the top trending topic on the social network on Sunday. Sponsorship experts are in agreement that securing the title will be a significant boon for the club's sponsorship coffers, particular ... can double their sponsorship earnings." Currie's reasoning is largely based on the growth ...