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More Th>n to sponsor MSN pet portal

By Maisie McCabe, 08 May 12, 10:43

From tomorrow (9 May) a dedicated section of the site will include a range of articles and information about looking after animals, including advice from veterinary professionals, features on pet lifestyle, pet fashions and celebrity pets. The sponsorship, which was negotiated by Publicis Groupe ...

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

on its sponsorship of ITV’s Britain’s Got Talent with a YouTube channel dedicated to showcasing ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

to combat obesity. Those brands were singled out due to their sponsorship of the Games. Meanwhile, a ... on responsible drinking as part of its Olympics sponsorship activity, writes Gemma Charles . The brand ...

Facebook to broadcast more live FA Cup matches next season

By John Reynolds, 01 March 12, 08:00

are exclusive to those channels. Budweiser s sponsorship of the FA Cup has given the competition a more ... around the tournament in the UK . Budweiser s sponsorship of the FA Cup was announced in the summer ...

US sportswear brand Under Armour targets Europe with MTV show

By Gemma Charles, 28 February 12, 08:00

to activate the sponsorship. ...

RBS-branded rugby app converts 50,000 downloads

By Daniel Farey-Jones, 21 February 12, 09:35

by Synergy, Engine's sponsorship agency, and delivered by sibling agency Jam in time for the start ... is fundamental to the succcess of sponsorship in the social media era and this is exactly what the RBS 6 Nations ...

Aviva signs radio deal to promote health insurance

By Maisie McCabe, 20 February 12, 09:18

Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show ... The sponsorship will include activity around Sharp's breakfast show, which airs on the GMG Radio ... microsite from 3 March. The activity will also include sponsorship of the daily Smooth Radio Good Health ... -morning show. The sponsorship was negotiated by Aviva's media agency, Publicis Groupe's ZenithOptimedia ...