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Nivea signs Euro 96 team mates for skincare push
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship
Mobile to be 'biggest branding product on the planet', says IAB chairman
, instead of thinking about selling inventory. He suggested brand sponsorship of apps is an effective way ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
, and it works perfectly. P G is getting enormous coverage through its sponsorship of the Olympics. Does ...
More Th>n to sponsor MSN pet portal
From tomorrow (9 May) a dedicated section of the site will include a range of articles and information about looking after animals, including advice from veterinary professionals, features on pet lifestyle, pet fashions and celebrity pets. The sponsorship, which was negotiated by Publicis Groupe ...
ISBA president Woods: Marketers must shape online regulation
, Woods claimed the company will be measuring the impact of its sponsorship via means other than "the ...
Peugeot targets younger drivers with YouTube push
and sponsorship manager at Peugeot, said: "The new 208 represents a huge step in the evolution of the 20 series ...
McDonald's to introduce Olympic happy meal promotion
football sponsorship at the start of April . Follow Loulla-Mae Eleftheriou-Smith on Twitter ...
Budweiser beer mats link fans to FA Cup
for the final stages of the competition." Budweiser's sponsorship activity for the FA Cup saw the brand ...
Samsung in search for Olympic bloggers
programmes. "The Olympics is the centre of our brand marketing. Through the Olympic sponsorship we have ... phones doubled in China from 11% to 21% as a result of its sponsorship of the Beijing Olympics, according ... than 60 countries where it has subsidiaries during its sponsorship of the 2016 Brazil Olympics ...
Marc Pritchard interview: How P&G 'cracked' social ROI
brands are in Olympics sponsorship for altruistic reasons. P G is not in it for altruistic reasons, is it ...
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