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Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

The sponsorship uses the Rexona global brand identity as the Sure brand name is only used in the UK. The Rexona and Clear brand logos will appear on the Lotus F1 Team's overalls and cars. A marketing campaign to raise awareness of the sponsorships is currently in development and is expected ...

Stobart to be Super League sponsor

By Nick Batten, 23 January 12, 09:18

Eddie Stobart is making a significant move into sport sponsorship, signing a deal to be the new ... of the sponsorship deal will be announced later this week. Previous sponsors of the Super League include Tetleys and sports brand JJB. Eddie Stobart has signed a sponsorship agreement to run until at least 2015. In April last year, Engage ended its title sponsorship of the Super League. Engage terminated the deal ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

continued to drive the marketing innovation agenda. Now, through its sponsorship of The X Factor USA ...

Sainsbury's launches Paralympic brand identity

By Matthew Chapman, 26 October 11, 11:11

the supermarket's sponsorship activity running up to the launch of the games. An 'Here's to Extraordinary ... -of-sales material. Jat Sahota, Sainsbury's head of sponsorship, said: "We wanted to create an identity ... its sponsorship, Sainsbury's will make Paralympic Games and ParalympicsGB merchandise available in its ...

Man City's digital growth faster than other big clubs, claims exec

By Daniel Farey-Jones, 20 October 11, 04:37

advertising is comparatively miniscule compared with what we get in sponsorship. What we do ...

Tesco eyes Olympic tie via Clubcard partners

By Sarah Shearman, 28 June 11, 09:00

Tesco is looking to associate with London 2012 by supporting the Olympic sponsorship programmes ... s signed a multimillion-pound sponsorship deal to become the first London 2012 Paralympic-only sponsor ... sports sponsorships have included a deal with The Football Association as the Official England ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

figurehead, the Mayor of London. Barclays may have stumped up the sponsorship cash, but it was Johnson who ... sought to activate the brand's ongoing pan-European TV campaign with a series of TV sponsorships ... attention has turned to the brand's 25m sponsorship of the home nations' football teams. 79: OSCAR ...

PROMOTIONAL FEATURE: Search or social media - where to focus your budget?

By Craig Walmsley, 12 July 10, 11:14

promotions, traffic driven through community sponsorship, test drives booked via a Facebook page all ...

Sports marketing: It's all in the name

By Christian Sylt, 16 June 10, 08:00

-Cola's naming of Ellis Park, despite the company's relationship with FIFA. Sponsorship research firm Front Row ... televised game of the 2006 World Cup. Unlike South Africa, where stadium sponsorship is a relatively new ... by bank loans, with sponsorship deals filling more of the hole; about 100m remained, however ...