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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
, and it works perfectly. P G is getting enormous coverage through its sponsorship of the Olympics. Does ...
Marc Pritchard interview: How P&G 'cracked' social ROI
brands are in Olympics sponsorship for altruistic reasons. P G is not in it for altruistic reasons, is it ...
Barclays and Emirates TfL sponsorship deals under fire
Transport for London's handling of sponsorship deals with Emirates and Barclays has been criticised ... Committee, said Transport for London's (TfL) approach to sponsorship deals needs to be "clearer, more ... to be banned from signing major corporate sponsorships with TfL , following the highly criticised deal ... of the deals with Barclays around the cycle-hire scheme, and with Emirates around sponsorship of the cable ...
Editor's comment: Home truths about in-house creative
bet. The Olympics conundrum I'm glad Giles Morgan, head of sponsorship at HSBC, has stuck his ...
PHD claims Grand Prix in Agency of the Year
- PHD Advertising VCCP Direct Lida Digital Work Club Sponsorship Fast Track ...
Sponsorship Agency of the Year - Fast Track
WINNER Fast Track is Marketing's Sponsorship Agency of the Year 2011, following 12 months ... that the money spent on sponsorship is effective, this year the agency redoubled its focus on developing robust ... headline-grabbing activity for Coca-Cola's sponsorship of London 2012, which involved producer Mark Ronson ...
Sponsorship Leagues 2011
Brands are increasing their investment in sponsorship while weighing up whether to back niche ... The sponsorship market has remained buoyant in the past year, despite the difficult economic ... to continue to invest in sport through sponsorship. Indeed, most of the agencies featured in Marketing's latest sponsorship league table, where Fast Track retains the top spot, have experienced a bigger rise ...
TV art critic to chair Marketing Design Awards judging
queries contact Steven Lewis on 020 8267 4042 or steven.lewis@haymarket.com and for sponsorship call ...
Sponsorship Agency of the Year: MEC Access
Marketing's Sponsorship Agency of the Year award has been scooped by MEC Access, marking its debut ... , culture and media.' It could be a while before the sponsorship award returns to the trophy cabinet ... of new business, including the strategy and activation work for BMW's Tier One sponsorship of London 2012 ...
Adam & Eve leads 2010 agency winners
Cartmell captured the sales prom-otion title for the third consecutive year. Elsewhere, sponsorship ... . Winners Creative Adam Eve Media PHD Direct EHS 4D Digital Dare Sponsorship MEC ...
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