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Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

on its sponsorship of ITV’s Britain’s Got Talent with a YouTube channel dedicated to showcasing ...

McDonald's to introduce Olympic happy meal promotion

By Loulla-Mae Eleftheriou-Smith, 16 April 12, 09:29

football sponsorship at the start of April . Follow Loulla-Mae Eleftheriou-Smith on Twitter ...

John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

around the event in the history of its eight year sponsorship. The Grand National begins on April 12 ... campaign to promote its title sponsorship of the Grand National for the second year running ... it actively and voluntarily promotes a message of responsible drinking through other sports sponsorship ...

Westfield to roll out 'I was there' Olympics campaign

By John Reynolds, 27 March 12, 08:30

' to support its tier-three sponsorship of the London 2012 Games.

Santander targets females with 'more human' marketing strategy

By Alex Brownsell, 07 March 12, 09:10

of the sportsmen with product messages. Moor added: "The sponsorship assets have been very useful and we ...

Holiday Inn promotes Olympic Village association with campaign

By Loulla-Mae Eleftheriou-Smith, 07 March 12, 08:30

Holiday Inn is kicking off a £5m campaign to boost awareness of its sponsorship of London 2012.

Aviva signs radio deal to promote health insurance

By Maisie McCabe, 20 February 12, 09:18

Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show ... The sponsorship will include activity around Sharp's breakfast show, which airs on the GMG Radio ... microsite from 3 March. The activity will also include sponsorship of the daily Smooth Radio Good Health ... -morning show. The sponsorship was negotiated by Aviva's media agency, Publicis Groupe's ZenithOptimedia ...