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Samsung widens football sponsorship to Leyton Orient

By Emma Powell, 19 April 12, 08:45

on the shorts of both kits. The partnership is Samsung's third shirt sponsorship deal, alongside ... football sponsorships in the UK. "Samsung is committed to supporting football at every level ...

Marketing Guru on... avoiding chaos in the search for international growth

By Mhairi McEwan, 24 February 12, 12:00

, with the active sponsorship of the chief marketing officer and chief executive. They all need to be in the same ...

Mini opens first UK 'store' at Westfield Stratford

By Alex Brownsell, 17 February 12, 09:30

centre near the Olympic Park, as part of plans to activate its sponsorship of the 2012 Games.

Ex-Camelot commercial chief lands Diamond Jubilee post

By Gemma Charles, 07 February 12, 08:30

As commercial director, Smith will be responsible for raising sponsorship from brands to contribute to the overall 10m cost of the 1000-boat flotilla, which will sail down the Thames on Sunday 3 June. Sainsbury s has already signed up as a commercial partner, but Smith wants to bring more ...

Brit Insurance marketing cuts threaten cricket sponsorship

By John Reynolds, 31 January 12, 08:30

sponsorship of the England cricket team in doubt. ... told Marketing a question mark now hangs over the viability of its cricket sponsorship. An ECB ...

Npower hires Axa's Britton to top marketing post

By Alex Brownsell, 30 January 12, 03:45

, before subsequently joining Aviva as interim brand, sponsorship and corporate responsibility director ...

Subway's UK marketing chief on putting health and value at the heart of the brand

By Gemma Charles, 27 January 12, 12:30

the health agenda is the sponsorship of the latest series of weight- loss reality TV show The Biggest Loser ... - TV SPONSORSHIP CAMPAIGN For the second year running, Subway is sponsoring ITV1's reality weight ... will be promoting the sponsorship through Subcard communications, Facebook, Twitter, PR and its website. ...