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Sector Insight: betting shops

By Jane Bainbridge, 15 May 12, 10:29

. William Hill. Remains the UK s largest operator and signed sponsorship with the Football Association ...

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

on its sponsorship of ITV’s Britain’s Got Talent with a YouTube channel dedicated to showcasing ...

Brand Barometer: Social media performance of Virgin Money

By Gemma Charles, 27 April 12, 12:00

in mentions and reach score this month as Virgin Money announced a two-year sponsorship deal with Newcastle ... and Facebook used to promote sponsorship. Although Virgin Money added the London Marathon to its Timeline ...

Air tax hikes will 'undermine' Olympics, says BA chief

By Loulla-Mae Eleftheriou-Smith, 01 March 12, 09:34

Walsh said the expected 8% hike in Air Passenger Duty (APD) in April will deter visitors to the UK. British Airways has paid 40m in sponsorship money to be the official airline partner of the London 2012 Olympic Games. Walsh told the Guardian : "We're spending billions on the Olympics. It ...

BP's brand image benefits from London 2012 sponsorship, claims research

By John Reynolds, 17 February 12, 10:25

BP’s sponsorship of the Olympic Games has boosted the company’s brand image, claims new research ... disaster in 2010. The research reveals that only 18% of those polled were not aware of BP s sponsorship ... . Of those aware of BP's sponsorship of the Olympics, 38% believe that BP had been getting better at working ... aware of BP's sponsorship of the games. Alastair Macdonald, director of sponsorship insights at Havas ...