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Orange invests in film ties after sponsorship review

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize ... However, owner Everything Everywhere has renewed its deal as sponsorship partner of Bafta for next ... Everywhere, denied the termination of the sponsorship deals was related to speculation that the company may phase out the Orange brand. He argued: "We've pulled out a number of high profile sponsorships ...

Man City's title win 'can double sponsorship earnings'

By John Reynolds, 14 May 12, 11:27

Manchester City has the potential to double its sponsorship earnings over the next five years ... the match - was for a time the top trending topic on the social network on Sunday. Sponsorship experts are in agreement that securing the title will be a significant boon for the club's sponsorship coffers, particular ... can double their sponsorship earnings." Currie's reasoning is largely based on the growth ...

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

By Kate Lloyd, 28 April 12, 09:41

. Its sponsorship deal with Nike has just been renewed until 2014. Robertson said that the tennis ...

Samsung widens football sponsorship to Leyton Orient

By Emma Powell, 19 April 12, 08:45

on the shorts of both kits. The partnership is Samsung's third shirt sponsorship deal, alongside ... football sponsorships in the UK. "Samsung is committed to supporting football at every level ...

Coca-Cola Olympic sponsorship to get 'social' audit

By Loulla-Mae Eleftheriou-Smith, 19 April 12, 08:59

Coca-Cola's sponsorship of the London 2012 Olympic Games is to be audited by the think-tank Demos ... of sponsorship, and will be tested on Coca-Cola's sponsorship of the London 2012 Olympic Games. According to Demos, Coca-Cola approached it to get a measurement of the social impact of its Olympic sponsorship ... . The test of an Olympic sponsorship's social value is believed to be the first of its kind and could prompt ...

Kelly Holmes calls brand sponsorship 'critical' for athletics

By John Reynolds, 18 April 12, 12:56

Dame Kelly Holmes has joined the debate around fast-food and drinks companies' involvement in sponsoring major sporting events, by championing the work they do in helping fund athletes and sporting ev...

London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been

By Noelle McElhatton, 18 April 12, 10:39

. A lot of it is value in kind which is generated by our sponsorship programme. [For instance] McCann Worldgroup is a sponsor and Nielsen is a sponsor - they paid for their sponsorship in value ... ] dovetails nicely into [our] sponsorship effort because people don t just give us money, but [also] services ...

HSBC signs four-year Cutty Sark sponsorship

By Matthew Chapman, 23 March 12, 01:15

HSBC has signed a four-year sponsorship of the recently restored Victorian merchant ship Cutty Sark ... The sponsorship is timed to coincide with the re-opening of the Cutty Sark to the public on 26 April, after a six-year restoration project, prolonged by a fire in 2007. HSBC wants to draw attention to the international trade roots it has developed since it was founded in 1865, five years before ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

By Alex Brownsell, 14 March 12, 08:30

such effort in ensuring its Olympic sponsorship delivers a tangible change in behaviour. Speed theme ... sponsorships where the primary objective is to increase goodwill - not to mention sales - through ... categories and brands' for sponsorship, and that the level of marketing 'noise' around the Games will prove ...

Editor's Comment: Olympic sponsorship is a long-term game

By Noelle McElhatton, 14 March 12, 12:00

For the marketers staking their reputations on London 2012 Olympics sponsorships, there's little ... sponsorship: to change perceptions of Visa from traditional transactions facilitator to contactless payments ... -reaching commercial sponsorship goal. Its London 2012 venture has ticked every box in the sponsorship rulebook so far. One such rule is that for every 1 of sponsorship, a brand must spend 2 or 3 in activation; witness ...