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Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

to combat obesity. Those brands were singled out due to their sponsorship of the Games. Meanwhile, a ... on responsible drinking as part of its Olympics sponsorship activity, writes Gemma Charles . The brand ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

". The doctors criticism of the multimillion pound sponsorship deals around major sporting events come as the UK ...

Medical body calls for Olympic ban on Coke and McDonald's

By Daniel Farey-Jones, 16 April 12, 09:43

Movement, we are proud that we are able to use our sponsorship to enable millions of people to experience ... or sugar-free." A McDonald s spokesperson said: "As a global brand our sponsorship and long ... we will feed about 1 in 10 people who visit the park. "Sponsorship is essential to the successful ...

Peugeot targets younger drivers with YouTube push

By Alex Brownsell, 16 April 12, 09:00

and sponsorship manager at Peugeot, said: "The new 208 represents a huge step in the evolution of the 20 series ...

McDonald's to introduce Olympic happy meal promotion

By Loulla-Mae Eleftheriou-Smith, 16 April 12, 09:29

football sponsorship at the start of April . Follow Loulla-Mae Eleftheriou-Smith on Twitter ...

Co-operative launches Diamond Jubilee party fund

By Matthew Chapman, 12 April 12, 12:36

activity around the Queen's Diamond Jubilee, through a sponsorship of the river pageant and the hosting ...

BMW replaces Land Rover as RFU vehicle sponsor

By John Reynolds, 12 April 12, 11:55

The Rugby Football Union (RFU) has signed a four-year, multimillion-pound sponsorship deal with BMW

Budweiser beer mats link fans to FA Cup

By Loulla-Mae Eleftheriou-Smith, 12 April 12, 09:35

for the final stages of the competition." Budweiser's sponsorship activity for the FA Cup saw the brand ...

John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

around the event in the history of its eight year sponsorship. The Grand National begins on April 12 ... campaign to promote its title sponsorship of the Grand National for the second year running ... it actively and voluntarily promotes a message of responsible drinking through other sports sponsorship ...