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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

, and it works perfectly. P G is getting enormous coverage through its sponsorship of the Olympics. Does ...

Welsh rugby stars soften up with Dove Men+Care partnership

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 02:39

Unilever's Dove Men+Care grooming brand has signed a title sponsorship deal with the Welsh Rugby ... The sponsorship deal is an extension of Dove Men+Care's previous sponsorship of the Welsh Rugby Union's 2011 summer series of matches. No financial details of the deal have been disclosed. The Dove Men Series is made up of four test matches in November and December this year, in which Wales ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

motorcycle accident. Kevin Peake, Aviva's director of sponsorship and brand, says the company acted ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

By Noelle McElhatton, 17 April 12, 08:30

As sponsorship success stories go, there can be few to touch LOCOG's achievement in raising 2bn ... sponsorship by McDonald s and Coca-Cola most unhelpful at the launch of its anti-obesity campaign ... virtues of their multimillion-pound sponsorships. McDonald's grass roots football ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

". The doctors criticism of the multimillion pound sponsorship deals around major sporting events come as the UK ...

John Lewis to open dedicated Olympic shops

By John Reynolds, 10 April 12, 12:56

tier-three sponsorship of London 2012 Olympics and Paralympics.

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

brands are in Olympics sponsorship for altruistic reasons. P G is not in it for altruistic reasons, is it ...

P&G unveils Vinopolis as Olympics hub as venue staff face redundancy

By Staff, 27 March 12, 08:30

Procter & Gamble is to take over London's Vinopolis venue as the centre for its Olympic sponsorship ... P G has confirmed it will use the venue, on London s Bankside, to host up to 100 mothers of athletes competing in the Games, as part of its ongoing Mums campaign to promote its global Olympic sponsorship. It is likely to resemble the P G Family Home facility, first used at the Vancouver Winter ...

P&G Marc Pritchard: The full WACL speech

By Rachel Barnes, 22 March 12, 08:31

access to sports Brand sponsorship: P G, Gillette, Head Shoulders The digital Games Do ... to top Brand sponsorship: P G, Gillette, Head Shoulders And, at the same time, we re bringing ...