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Brand Barometer: Social media performance of Virgin Money

By Gemma Charles, 27 April 12, 12:00

in mentions and reach score this month as Virgin Money announced a two-year sponsorship deal with Newcastle ... and Facebook used to promote sponsorship. Although Virgin Money added the London Marathon to its Timeline ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

motorcycle accident. Kevin Peake, Aviva's director of sponsorship and brand, says the company acted ...

HSBC signs four-year Cutty Sark sponsorship

By Matthew Chapman, 23 March 12, 01:15

HSBC has signed a four-year sponsorship of the recently restored Victorian merchant ship Cutty Sark ... The sponsorship is timed to coincide with the re-opening of the Cutty Sark to the public on 26 April, after a six-year restoration project, prolonged by a fire in 2007. HSBC wants to draw attention to the international trade roots it has developed since it was founded in 1865, five years before ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

By Alex Brownsell, 14 March 12, 08:30

such effort in ensuring its Olympic sponsorship delivers a tangible change in behaviour. Speed theme ... sponsorships where the primary objective is to increase goodwill - not to mention sales - through ... categories and brands' for sponsorship, and that the level of marketing 'noise' around the Games will prove ...

Santander targets females with 'more human' marketing strategy

By Alex Brownsell, 07 March 12, 09:10

of the sportsmen with product messages. Moor added: "The sponsorship assets have been very useful and we ...

Barclaycard secures sponsorship of NEC venues

By Alex Brownsell, 01 March 12, 08:00

Barclaycard is hoping to emulate the success of O2's entertainment venue sponsorship though a deal ... Rather than assuming the entire name, like The O2 in London, the West Midlands venue will now become known as NIA, A Barclaycard Unwind Experience. It is part of a wider five-year sponsorship deal ... music and entertainment sponsorship properties, including Wireless Festival in London, Wembley Arena ...

RBS-branded rugby app converts 50,000 downloads

By Daniel Farey-Jones, 21 February 12, 09:35

by Synergy, Engine's sponsorship agency, and delivered by sibling agency Jam in time for the start ... is fundamental to the succcess of sponsorship in the social media era and this is exactly what the RBS 6 Nations ...

Aviva signs radio deal to promote health insurance

By Maisie McCabe, 20 February 12, 09:18

Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show ... The sponsorship will include activity around Sharp's breakfast show, which airs on the GMG Radio ... microsite from 3 March. The activity will also include sponsorship of the daily Smooth Radio Good Health ... -morning show. The sponsorship was negotiated by Aviva's media agency, Publicis Groupe's ZenithOptimedia ...

Non-sponsor Nike is brand most associated with Olympics

By Matthew Chapman, 15 February 12, 01:06

.49% of conversations, despite a reported 100m sponsorship deal to be the official Olympic sponsor. In January, Nike ...

MasterCard extends Champions League sponsorship

By Alex Brownsell, 13 February 12, 11:16

MasterCard has announced it is to renew its sponsorship of the Uefa Champions League for a further ... spokesman refused to confirm the value of the sponsorship deal. Javier Perez, president of MasterCard Europe, said: "We are delighted to announce the renewal [of the sponsorship]. "Last season alone saw ...