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The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

will focus on music proves the point. Live music sponsorship, too, has been favoured by brands as a route ... for the brand, which introduced the strapline 'The choice of a new generation'. Top-tier brand sponsorship ... sponsorship of The O2 venue, formerly the Millennium Dome. New model Collaboration with artists ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

, and it works perfectly. P G is getting enormous coverage through its sponsorship of the Olympics. Does ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

motorcycle accident. Kevin Peake, Aviva's director of sponsorship and brand, says the company acted ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

brands are in Olympics sponsorship for altruistic reasons. P G is not in it for altruistic reasons, is it ...

Furniture retail and DIY brands switch from price-led to emotive ad strategy

By Alex Brownsell, 22 March 12, 08:30

does not include TV sponsorship Source: AdDynamix/Starcom MediaVest Group ...

P&G Marc Pritchard: The full WACL speech

By Rachel Barnes, 22 March 12, 08:31

access to sports Brand sponsorship: P G, Gillette, Head Shoulders The digital Games Do ... to top Brand sponsorship: P G, Gillette, Head Shoulders And, at the same time, we re bringing ...

Have Olympic organisers gone too far by taping over logos on toilets? The Marketing Society Forum

15 February 12, 12:00

of sponsorship categories to launch after the 2012 Olympics. William Hill will offer you 100/1; official urinal ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

By Helen Edwards, 08 February 12, 12:00

that in 1984 spewed out poisonous gas, resulting in the deaths of more than 4,000 people. The sponsorship ...

Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it

By John Reynolds, 20 January 12, 07:00

. TENNIS - IAN MURRAY, Head of sponsorship, Aegon (lead partner of the Lawn Tennis Association and headline ... on different elements of our sponsorship throughout 2012, whether it be emphasising our Aegon Schools or Aegon ... , Fast Track, on how best to spend our sponsorship activation budget in this Olympic year in a smart way ...

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

By Nicola Clark, 19 January 12, 07:00

is almost impossible, so sports sponsorship is no longer the cut-and-paste marketing option it once was ... with several agency partners.' Even Coca-Cola's specialist sponsorship marketers must balance their Olympic ... . 'We need to ensure that our message stays focused on sponsorship and our consumers,' he adds. 'The ...