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Peugeot targets younger drivers with YouTube push
and sponsorship manager at Peugeot, said: "The new 208 represents a huge step in the evolution of the 20 series ...
BMW replaces Land Rover as RFU vehicle sponsor
The Rugby Football Union (RFU) has signed a four-year, multimillion-pound sponsorship deal with BMW
Ford turns social to crowdsource mobile-vehicle innovations
its 20-year sponsorship of the Champions League in December last year, and became one of the first ...
The seven sins of content marketing
promoting the brand. Elsewhere, beer brand Beck's sponsorship of independent art projects also carries a ... twice about the sponsorship at art festivals. Murray points, too, to Red Bull's backing of extreme ... be hard to achieve through sponsorship, film or other content. 'A beer would struggle to build long ...
Mini opens first UK 'store' at Westfield Stratford
centre near the Olympic Park, as part of plans to activate its sponsorship of the 2012 Games.
BMW unveils plans for floating Olympic showroom
-of-the-art, floating showroom, as a central plank of its sponsorship of this year's Olympics.
Unilever personal care brands sponsor British Lotus F1 Team
The sponsorship uses the Rexona global brand identity as the Sure brand name is only used in the UK. The Rexona and Clear brand logos will appear on the Lotus F1 Team's overalls and cars. A marketing campaign to raise awareness of the sponsorships is currently in development and is expected ...
RFU adopts player focus to tackle media setbacks
to announce key sponsorship deals ahead of the 2015 World Cup, to be held in England. While its sponsorship ...
Interactive: Twelve ideas for 2012
of sponsorship agency Synergy, says: 'One of the key themes this year will be the redefining of what it means ...
Aviva takes on Admiral with latest Paul Whitehouse ad
Aviva as interim brand, sponsorship and corporate responsibility director . He reports to Aviva's UK ...
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