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Peugeot targets younger drivers with YouTube push

By Alex Brownsell, 16 April 12, 09:00

and sponsorship manager at Peugeot, said: "The new 208 represents a huge step in the evolution of the 20 series ...

BMW replaces Land Rover as RFU vehicle sponsor

By John Reynolds, 12 April 12, 11:55

The Rugby Football Union (RFU) has signed a four-year, multimillion-pound sponsorship deal with BMW

Ford turns social to crowdsource mobile-vehicle innovations

By Ed Owen, 27 February 12, 11:48

its 20-year sponsorship of the Champions League in December last year, and became one of the first ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

promoting the brand. Elsewhere, beer brand Beck's sponsorship of independent art projects also carries a ... twice about the sponsorship at art festivals. Murray points, too, to Red Bull's backing of extreme ... be hard to achieve through sponsorship, film or other content. 'A beer would struggle to build long ...

Mini opens first UK 'store' at Westfield Stratford

By Alex Brownsell, 17 February 12, 09:30

centre near the Olympic Park, as part of plans to activate its sponsorship of the 2012 Games.

BMW unveils plans for floating Olympic showroom

By John Reynolds, 13 February 12, 09:17

-of-the-art, floating showroom, as a central plank of its sponsorship of this year's Olympics.

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

The sponsorship uses the Rexona global brand identity as the Sure brand name is only used in the UK. The Rexona and Clear brand logos will appear on the Lotus F1 Team's overalls and cars. A marketing campaign to raise awareness of the sponsorships is currently in development and is expected ...