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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ... on kit deals and shirt sponsorship, while Under Armour paid not a penny. Under Armour now carries ... . RUPERT PRATT, MANAGING DIRECTOR, GENERATE SPONSORSHIP Under Armour is one of many companies to enter ...

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

By Kate Lloyd, 28 April 12, 09:41

. Its sponsorship deal with Nike has just been renewed until 2014. Robertson said that the tennis ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

to combat obesity. Those brands were singled out due to their sponsorship of the Games. Meanwhile, a ... on responsible drinking as part of its Olympics sponsorship activity, writes Gemma Charles . The brand ...

Westfield to roll out 'I was there' Olympics campaign

By John Reynolds, 27 March 12, 08:30

' to support its tier-three sponsorship of the London 2012 Games.

Canterbury replaces Nike as England rugby kit provider

By Alex Brownsell, 02 March 12, 11:00

executive. Last month, the body extended its shirt-sponsorship deal with O2 for a further four years ...

US sportswear brand Under Armour targets Europe with MTV show

By Gemma Charles, 28 February 12, 08:00

to activate the sponsorship. ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

promoting the brand. Elsewhere, beer brand Beck's sponsorship of independent art projects also carries a ... twice about the sponsorship at art festivals. Murray points, too, to Red Bull's backing of extreme ... be hard to achieve through sponsorship, film or other content. 'A beer would struggle to build long ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

of sponsorship agency Synergy, says: 'One of the key themes this year will be the redefining of what it means ...

Sector Insight: Sports clothing and footwear

By Jane Bainbridge, 01 December 11, 09:00

sponsorship, as well as the biggest estate of sports shops in the UK. There was consternation among fans when ...

Fred Perry targets 'working class' kids with table tennis sponsorship

By Matthew Chapman, 25 November 11, 02:05

The brand is targeting working class youngsters with its sponsorship of the Urban Cup table tennis tournament, which came about due to brand founder Perry being a table tennis champion before going on to win ... sponsorship, which includes sponsorship of Olympic hopeful Darius Knight. Fred Perry s current investment ...