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Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

By Noelle McElhatton, 17 April 12, 08:30

As sponsorship success stories go, there can be few to touch LOCOG's achievement in raising 2bn ... sponsorship by McDonald s and Coca-Cola most unhelpful at the launch of its anti-obesity campaign ... virtues of their multimillion-pound sponsorships. McDonald's grass roots football ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

to combat obesity. Those brands were singled out due to their sponsorship of the Games. Meanwhile, a ... on responsible drinking as part of its Olympics sponsorship activity, writes Gemma Charles . The brand ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

". The doctors criticism of the multimillion pound sponsorship deals around major sporting events come as the UK ...

Medical body calls for Olympic ban on Coke and McDonald's

By Daniel Farey-Jones, 16 April 12, 09:43

Movement, we are proud that we are able to use our sponsorship to enable millions of people to experience ... or sugar-free." A McDonald s spokesperson said: "As a global brand our sponsorship and long ... we will feed about 1 in 10 people who visit the park. "Sponsorship is essential to the successful ...

McDonald's to introduce Olympic happy meal promotion

By Loulla-Mae Eleftheriou-Smith, 16 April 12, 09:29

football sponsorship at the start of April . Follow Loulla-Mae Eleftheriou-Smith on Twitter ...

VIDEO: Subway's Akhtar 'economy is the biggest challenge'

27 January 12, 01:30

, the challenges facing Subway, the brand's sponsorship of 'The Biggest Loser' and gives her advice to those ... In Marketing's new, quick-fire video interview, Akhtar outlines Subway's health credentials and sponsorship of 'The Biggest Loser', saying, "we've got a great story to tell" brightcove.createExperiences(); Read The Marketing Interview with Manaaz Akhtar here. ...