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Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

's sponsorship of Euro 2012. Follow interviewer John Reynolds and producer Ben Hall at @johnreynolds10 ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

, and it works perfectly. P G is getting enormous coverage through its sponsorship of the Olympics. Does ...

Diageo forced to apologise after BrewDog awards scandal

By Gemma Charles, 09 May 12, 05:00

its sponsorship from future events. Using the hashtag #AndTheWinnerIsNot, Diageo and Brewdog ...

Former Carlsberg marketer Roberts takes up cricket role

By John Reynolds, 09 May 12, 08:30

Roberts, who was head of sponsorship at Carlsberg, will promote the 25,000-seater stadium in Birmingham as a venue for weddings, conferences and exhibitions. Roberts will also seek a naming ... previously operated as director of sponsorship at rugby club London Wasps and chief executive ...

Marketing guru: 'If you're working in marketing for a tobacco company, it's time to leave the country'

By Will Harris, 09 May 12, 12:00

, sponsorship and now on-pack branding have been banned, take the hint that soon your services may no longer ...

Stella Artois brings back Pulp Fiction for Facebook fans

By Gemma Charles, 03 May 12, 08:30

The AB-InBev-owned lager has created the Cannes Cinema Club to "bring the spirit of Cannes to the UK". It also marks the brand's official sponsorship of the 65th Cannes Film Festival. The club ... this summer with unique cinematic experiences. "In line with our sponsorship of this year's 65th Cannes ...

ISBA president Woods: Marketers must shape online regulation

By Alex Brownsell, 02 May 12, 03:00

, Woods claimed the company will be measuring the impact of its sponsorship via means other than "the ...

First tobacco, now alcohol?

By Gemma Charles, 27 April 12, 12:00

-shirt sponsorship to linking drinks to sexual success. However, in a proposal that will alarm the sector ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

motorcycle accident. Kevin Peake, Aviva's director of sponsorship and brand, says the company acted ...

Coca-Cola Olympic sponsorship to get 'social' audit

By Loulla-Mae Eleftheriou-Smith, 19 April 12, 08:59

Coca-Cola's sponsorship of the London 2012 Olympic Games is to be audited by the think-tank Demos ... of sponsorship, and will be tested on Coca-Cola's sponsorship of the London 2012 Olympic Games. According to Demos, Coca-Cola approached it to get a measurement of the social impact of its Olympic sponsorship ... . The test of an Olympic sponsorship's social value is believed to be the first of its kind and could prompt ...