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Orange RockCorps gigs suspension hints at demise of mobile brand

By Matthew Chapman, 24 April 12, 08:30

Orange has put its sponsorship of the RockCorps gigs on hold, in a decision that will add ... of France Telecom s partnership with Deutsche Telekom. The suspension of Orange s sponsorship ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

to combat obesity. Those brands were singled out due to their sponsorship of the Games. Meanwhile, a ... on responsible drinking as part of its Olympics sponsorship activity, writes Gemma Charles . The brand ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

". The doctors criticism of the multimillion pound sponsorship deals around major sporting events come as the UK ...

P&G unveils Vinopolis as Olympics hub as venue staff face redundancy

By Staff, 27 March 12, 08:30

Procter & Gamble is to take over London's Vinopolis venue as the centre for its Olympic sponsorship ... P G has confirmed it will use the venue, on London s Bankside, to host up to 100 mothers of athletes competing in the Games, as part of its ongoing Mums campaign to promote its global Olympic sponsorship. It is likely to resemble the P G Family Home facility, first used at the Vancouver Winter ...

Lynx sponsors panda mating programme at Edinburgh Zoo

By Loulla-Mae Eleftheriou-Smith, 19 March 12, 12:50

The sponsorship programme feeds into Lynx's existing body of marketing activity for Attract, its first unisex variant . Edinburgh Zoo houses giant pandas Tian Tian and Yang Guang, on loan from China for a 10-year period, as part of a panda research and conservation programme. Female panda Tian Tian ...

Editor's Comment: Olympic sponsorship is a long-term game

By Noelle McElhatton, 14 March 12, 12:00

For the marketers staking their reputations on London 2012 Olympics sponsorships, there's little ... sponsorship: to change perceptions of Visa from traditional transactions facilitator to contactless payments ... -reaching commercial sponsorship goal. Its London 2012 venture has ticked every box in the sponsorship rulebook so far. One such rule is that for every 1 of sponsorship, a brand must spend 2 or 3 in activation; witness ...

Coca-Cola eyes Olympic velodrome naming rights

By John Reynolds, 13 March 12, 08:30

Coca-Cola is aiming to capitalise on its sponsorship of London 2012 by acquiring the post ... in sponsorship opportunities that will take effect after the Games finish, including the naming of the velodrome ... press and digital to showcase the sponsorship opportunities available at the 500-acre Olympic Park. A ... sponsorship opportunities with a range of partners, but we do not comment or speculate on what these might be ...

Have Olympic organisers gone too far by taping over logos on toilets? The Marketing Society Forum

15 February 12, 12:00

of sponsorship categories to launch after the 2012 Olympics. William Hill will offer you 100/1; official urinal ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

By Helen Edwards, 08 February 12, 12:00

that in 1984 spewed out poisonous gas, resulting in the deaths of more than 4,000 people. The sponsorship ...

Ex-Camelot commercial chief lands Diamond Jubilee post

By Gemma Charles, 07 February 12, 08:30

As commercial director, Smith will be responsible for raising sponsorship from brands to contribute to the overall 10m cost of the 1000-boat flotilla, which will sail down the Thames on Sunday 3 June. Sainsbury s has already signed up as a commercial partner, but Smith wants to bring more ...