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Orange invests in film ties after sponsorship review

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize ... However, owner Everything Everywhere has renewed its deal as sponsorship partner of Bafta for next ... Everywhere, denied the termination of the sponsorship deals was related to speculation that the company may phase out the Orange brand. He argued: "We've pulled out a number of high profile sponsorships ...

LG Mobile targets style-conscious consumers

By Matthew Chapman, 03 May 12, 01:40

for advertising strategy. LG will also leverage its sponsorship of Birmingham's LG Arena by giving away tickets ...

Samsung tipped to unveil London 2012 Olympic phone

By Matthew Chapman, 03 May 12, 11:38

's market share in the UK based on the brand's sponsorship of the Beijing Olympics. Samsung's mobile phone market share doubled in China from 11% to 21% as a result of its sponsorship, according to Hwang ...

Orange RockCorps gigs suspension hints at demise of mobile brand

By Matthew Chapman, 24 April 12, 08:30

Orange has put its sponsorship of the RockCorps gigs on hold, in a decision that will add ... of France Telecom s partnership with Deutsche Telekom. The suspension of Orange s sponsorship ...

Samsung in search for Olympic bloggers

By Matthew Chapman, 02 April 12, 08:30

programmes. "The Olympics is the centre of our brand marketing. Through the Olympic sponsorship we have ... phones doubled in China from 11% to 21% as a result of its sponsorship of the Beijing Olympics, according ... than 60 countries where it has subsidiaries during its sponsorship of the 2016 Brazil Olympics ...

HP ramps up music credentials with Wireless and Florence ventures

By Matthew Chapman, 21 March 12, 12:44

The music-based sponsorship is being undertaken to showcase the company s DM4 and DV6 laptops and its sponsorship will be highlighted through press, in-store and digital activity. HP's activity ... person who buys the DM4. The sponsorship will also include "money can't buy prizes", such as a meet ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

By Alex Brownsell, 14 March 12, 08:30

such effort in ensuring its Olympic sponsorship delivers a tangible change in behaviour. Speed theme ... sponsorships where the primary objective is to increase goodwill - not to mention sales - through ... categories and brands' for sponsorship, and that the level of marketing 'noise' around the Games will prove ...