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Media360: Virgin Media marketing chief on David Tennant signing

sponsorship of 'Britain's Got Talent' with production companies Syco and Fremantle Media and broadcaster ITV. The cross-platform sponsorship included broadcast sponsorship of all 'Britain s Got Talent' programming, online sponsorship, mobile and off-air licensing opportunities as well as sponsorship of 'America's Got ...

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize ... However, owner Everything Everywhere has renewed its deal as sponsorship partner of Bafta for next ... Everywhere, denied the termination of the sponsorship deals was related to speculation that the company may phase out the Orange brand. He argued: "We've pulled out a number of high profile sponsorships ...

Orange RockCorps gigs suspension hints at demise of mobile brand

By Matthew Chapman, 24 April 12, 08:30

Orange has put its sponsorship of the RockCorps gigs on hold, in a decision that will add ... of France Telecom s partnership with Deutsche Telekom. The suspension of Orange s sponsorship ...

Canterbury replaces Nike as England rugby kit provider

By Alex Brownsell, 02 March 12, 11:00

executive. Last month, the body extended its shirt-sponsorship deal with O2 for a further four years ...

Npower hires Axa's Britton to top marketing post

By Alex Brownsell, 30 January 12, 03:45

, before subsequently joining Aviva as interim brand, sponsorship and corporate responsibility director ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

of sponsorship agency Synergy, says: 'One of the key themes this year will be the redefining of what it means ...

BT drafts in students to replace Adam and Jane

By Sarah Shearman, 10 January 12, 08:00

sponsorship. ...

EDF drops Bike Week sponsorship to focus on Olympics

By Matthew Chapman, 08 December 11, 08:45

EDF Energy has ended its sponsorship of National Bike Week as it looks to "refine" its sponsorship ... sponsorship for 2012. An EDF Energy spokesperson said: "As an official partner of London 2012, EDF Energy is looking to refine its sponsorship activities ahead of the Olympic and Paralympics Games. As such we ... or are a seasoned cyclist. Other high-profile cycling sponsorships include the partnership between ...

O2 hires Heineken marketer Given for top sponsorship job

By Alex Brownsell, 23 November 11, 08:00

of sponsorship at O2. ... Given, who headed up the marketing for brands such as John Smith's and Foster's, will join the mobile brand in January. He replaces former sponsorship head Simon Freedman, who left ... 's range of entertainment and sport sponsorship deals, including O2-branded music venues and its ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ... -profile sponsorship strategy. Recent activity focused on its sponsorship of the England rugby team during the 2011 ...