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BA unveils plans for giant screen in Olympic Park

By Loulla-Mae Eleftheriou-Smith, 04 May 12, 09:10

to offering a great experience and dedicated area to watch all the action live." BA's sponsorship activity ...

Marketing the Queen: brands face a Diamond Jubilee balancing act

By Rachel Barnes and Matt Chapman, 05 April 12, 10:00

, to secure corporate sponsorship and market the event. Click here for Q A with Phil Smith, the Queen ... . Here, at least, brands will be able to shout about their sponsorship. Sainsbury's, a key sponsor ... in marketing the Queen's big day? This isn't an ordinary opportunity for sponsorship. It has to be handled ...

Holiday Inn promotes Olympic Village association with campaign

By Loulla-Mae Eleftheriou-Smith, 07 March 12, 08:30

Holiday Inn is kicking off a £5m campaign to boost awareness of its sponsorship of London 2012.

Air tax hikes will 'undermine' Olympics, says BA chief

By Loulla-Mae Eleftheriou-Smith, 01 March 12, 09:34

Walsh said the expected 8% hike in Air Passenger Duty (APD) in April will deter visitors to the UK. British Airways has paid 40m in sponsorship money to be the official airline partner of the London 2012 Olympic Games. Walsh told the Guardian : "We're spending billions on the Olympics. It ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

promoting the brand. Elsewhere, beer brand Beck's sponsorship of independent art projects also carries a ... twice about the sponsorship at art festivals. Murray points, too, to Red Bull's backing of extreme ... be hard to achieve through sponsorship, film or other content. 'A beer would struggle to build long ...

IHG fills 85% of Locog Olympic-allocated rooms

By Loulla-Mae Eleftheriou-Smith, 15 February 12, 01:40

IHG partnered with Locog (the London Organising Committee for the Olympic Games) and allocated about 65% of its available rooms across its 35 London hotels for Olympic bookings, as part of its sponsorship deal for the London Games. Holiday Inn is the official hotel provider for the event. IHG has ...

Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it

By John Reynolds, 20 January 12, 07:00

. TENNIS - IAN MURRAY, Head of sponsorship, Aegon (lead partner of the Lawn Tennis Association and headline ... on different elements of our sponsorship throughout 2012, whether it be emphasising our Aegon Schools or Aegon ... , Fast Track, on how best to spend our sponsorship activation budget in this Olympic year in a smart way ...

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

By Nicola Clark, 19 January 12, 07:00

is almost impossible, so sports sponsorship is no longer the cut-and-paste marketing option it once was ... with several agency partners.' Even Coca-Cola's specialist sponsorship marketers must balance their Olympic ... . 'We need to ensure that our message stays focused on sponsorship and our consumers,' he adds. 'The ...

BA promotes Comber to head of brands and marketing

By Loulla-Mae Eleftheriou-Smith, 13 January 12, 11:20

, sponsorship, brands, design, digital innovation, community relations and relationship marketing. BA said a ... to the planning of BA's London 2012 sponsorship. Comber's role is similar to that of Kerris Bright, former ...