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Coca-Cola axes Rooney campaign following prostitute allegations

By Mark Banham, 04 October 10, 09:36

with Coke is understood to be worth more than 500,000 a year and is in addition to further sponsorship ... statement to the press insisting it would not drop the star from his sponsorship deal. The statement said ...

Foster's set to remake British comedy shows

By Gemma Charles, 16 August 10, 06:22

to build on Foster s title sponsorship of the Edinburgh Comedy Awards and Channel 4 comedy. The lager ...

Tune Group to sponsor Premier League refs

By Mark Banham, 06 August 10, 09:45

and throughout the world." Air Asia was previously the key sponsor for the PGMO, but the sponsorship has now ... chief executive, said: "We have seen how AirAsia and AirAsia X benefited from this sponsorship before ... London property later this month, this sponsorship by Tune Group could not be more timely ...

New musical success

By Nicola Clark, 16 April 10, 08:00

The mainstream live music scene is awash with corporate sponsorship but brands need to become more ... events offers so many sponsorship opportunities that it is becoming difficult for brands to know where ... sponsorship.' It may not be easy to achieve cut-through in the cluttered world of live music sponsorship ... of the sponsorship to the event's capacity and marketing spend. Overspending/charging is a fast track to a short ...

The Marketing Society Forum - Should charities use ads to compare themselves with each other?

24 March 10, 12:00

that we dig deep and offer our sponsorship and endorsement. I don't think it is right to see ads ...

F1's brand challenge

By Joe Thomas, 09 March 10, 12:01

World Cup finals. Robin Fenwick, managing director at Right Formula, sponsorship agency for the Hilton ... of the substantial value of its sponsorship, but wary of the finance brand becoming one-dimensional in its marketing ... has deterred sponsors. 'Sponsorship can be leveraged as long as ratings continue to increase ...

Special report: Experiential - From live to LOUD

By Robert McLuhan, 17 February 10, 12:00

, bars and nightclubs. However, their impact was greatly increased by sponsorship deals that gained ...

Jeremy Lee on Media: The real power of spending

By Jeremy Lee, 17 February 10, 12:00

and Sponsorship. ...

Mark Ritson on Branding: Two sides of sponsor's coin

By Mark Ritson, 10 February 10, 12:00

to predict correctly the impact of Woods' misdeeds on his sponsorship deals. In case you had forgotten how ... term'. If ever we needed proof that most pundits in the world of sports sponsorship and celebrity ... of endorsement income while holding the England captaincy. Terry's biggest sponsorship deal, with Umbro ...