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West Brom replaces Bodog with Zoopla

By John Reynolds, 25 May 12, 12:35

foray into sport sponsorship. The deal means that the Zoopla brand will appear on the West Brom ...

Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship

Bet365 to sponsor French Open on ITV

By Maisie McCabe, 24 May 12, 02:26

The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 ... . It is the second time Drummond Central and Republic of Media have negotiated a sponsorship between bet365 and ITV ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

will focus on music proves the point. Live music sponsorship, too, has been favoured by brands as a route ... for the brand, which introduced the strapline 'The choice of a new generation'. Top-tier brand sponsorship ... sponsorship of The O2 venue, formerly the Millennium Dome. New model Collaboration with artists ...

Zurich calls £100m global ad review

By Anne Cassidy, 24 May 12, 08:00

, including direct marketing and sponsorship, and its media account into Publicis in 2004. Publicis won ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ... on kit deals and shirt sponsorship, while Under Armour paid not a penny. Under Armour now carries ... . RUPERT PRATT, MANAGING DIRECTOR, GENERATE SPONSORSHIP Under Armour is one of many companies to enter ...

Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

sponsorship of 'Britain's Got Talent' with production companies Syco and Fremantle Media and broadcaster ITV. The cross-platform sponsorship included broadcast sponsorship of all 'Britain s Got Talent' programming, online sponsorship, mobile and off-air licensing opportunities as well as sponsorship of 'America's Got ...