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West Brom replaces Bodog with Zoopla

By John Reynolds, 25 May 12, 12:35

foray into sport sponsorship. The deal means that the Zoopla brand will appear on the West Brom ...

Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

's current digital activity around the sport, called 'The Great Football Experiment' . This features a ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

The National Basketball Association (NBA) is one of the world's biggest and most respected sports ... Last week, the NBA became the first major sports league in the world to top 5m Twitter followers ... in UK sport, dwarfed by football, cricket and rugby. Battle for popularity According to Sport ... of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ...

Novak Djokovic to wear Uniqlo at French Open

By John Reynolds, 24 May 12, 11:08

ambassador, who will wear its sports range of clothes at tournaments.

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

Having successfully taken on Nike and Reebok in the US, sports clothing and accessories company ... of the pond? We asked former Puma and Nike EMEA sports marketing manager Tim Wood, now managing director at athlete management company Umbrella Sports Marketing Management, and Rupert Pratt, managing director ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 ... The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus ... . Right to Play is also in discussions with Team GB members about appearing in the Xbox 'summer of sports ... Sports and other titles against Right To Play ambassadors, are also planned. Right To Play, a charity ...