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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive

John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

it actively and voluntarily promotes a message of responsible drinking through other sports sponsorship ...

VisitEngland calls on celebrities to kick start £5m domestic tourism push

By Loulla-Mae Eleftheriou-Smith, 07 March 12, 01:15

marketing organisations. Jeremy Hunt, secretary of state for culture, media, sport and the Olympics, said ...

VIDEO: Mark Ronson and James Eadie on Coca-Cola's 'Move to the beat' campaign

By Loulla-Mae Eleftheriou-Smith, 17 February 12, 01:25

At a Coca-Cola press launch yesterday, Eadie said that music is a "fantastic passion for Londoners and teens in particular". "This is a great opportunity for us, it s not just about London but about our global campaign that will take music and fuse it with sport in an innovative way that will go out ...

Twitter will be London 2012's lead news platform

By John Reynolds, 15 February 12, 08:50

Tomlinson, Olympic Long Jumper; and Paul Kelso, chief sports reporter at the Telegraph. The panel ...

Coke Zero introduces 'taste the possibilities' pan-Euro push

By Loulla-Mae Eleftheriou-Smith, 13 February 12, 01:07

. The ad, created by Ogilvy Brazil, shows a sports car driver break down on a deserted high-way. As he ...

Full interview: Justin King and Jeremy Hunt on the 2012 School Games

By Sarah Johnson, Ben Hall and Georgina Brazier, 11 January 12, 08:30

Sainsbury's chief executive Justin King explains how the retailer is backing grass roots sport ... The supermarket boss and the secretary of state for culture, Olympics, media and sport ... sport King said: "Clearly this year is going to be a year of sport for our country. We hope ... with sport. The 2012 School Games was launched yesterday with support from Olympic silver medallist Gail ...

Sainsbury's and DCMS chiefs launch 2012 School Games

By Sarah Johnson, Ben Hall and Georgina Brazier, 10 January 12, 12:15

-backed 2012 School Games this morning, where Hunt also defended HFSS brand support for sporting initiatives. ... Chief executive King and the secretary of state for culture, Olympics, media and sport, appeared ... harnessed what was in the commercial interest of brands to get more people playing sport. He said: "Sainsburys have a very longstanding commitment to getting more young people playing sport and a very ...

Asics ad extols non-professional athletes

By John Reynolds, 04 January 12, 12:24

Asics, the sports footwear and equipment specialist, has signed up non-professional athletes ... The campaign follows a review of the Asics brand, which concluded it needed to push its credentials as a "true sports" brand. The campaign, created by 180 Amsterdam and entitled 'Made of Sport', celebrates the athlete's journey to personal victory, including their early morning and the late night ...