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Novak Djokovic to wear Uniqlo at French Open

By John Reynolds, 24 May 12, 11:08

ambassador, who will wear its sports range of clothes at tournaments.

BT enlists Tom Jones to perform free Olympics gig

By Sarah Shearman, 15 May 12, 02:35

Marketing first revealed in February that BT was to sponsor a series of live music and sports screenings under the London Live banner in partnership with The Mayor of London s office, The Royal Parks ... and WiFi. The events will include giant screens to broadcast the Games, 'have-a-go' sports activities ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

ban on brands such as McDonald s and Coca-Cola sponsoring sporting events, as part of measures ... are promoted to sports fans all over the world. Heineken vows 'responsible' approach Heineken will focus ... and focus on sports with links to drinking occasions. ...

Reebok fitness competition lands TV slot

By Maisie McCabe, 10 April 12, 09:15

Reebok, the sportswear brand, has partnered with sports broadcaster Eurosport to produce a TV show ... . The partnership with Eurosport coincides with 'The Sport of Fitness Has Arrived' Reebok's global integrated ... that Europe's leading sports broadcaster is documenting and televising the 2012 Reebok CrossFit Fitness ... that CrossFit can be as exciting as any sport because of the incredible camaraderie, competition and fun ...

Brand Manager of the Week: Cristina Astorri

04 April 12, 08:00

marketing, is a particular inspiration. What hobbies do you have? I love sport, from running ...

US sportswear brand Under Armour targets Europe with MTV show

By Gemma Charles, 28 February 12, 08:00

Under Armour, the sports apparel brand, is preparing to launch its first major European marketing

Twitter rolls out first wave of UK brand pages

By Sarah Shearman, 02 February 12, 12:00

Sports game, while Sky has a page for its Sky HD service, promoting the customer service it offers ...

Sky to launch pay-as-you-go content for non-subscribers

By Loulla-Mae Eleftheriou-Smith, 31 January 12, 10:21

Sky Movies will be available from launch in the first half of this year, and content will later include sport and entertainment. The as-yet unnamed service will be available across a wide range of connected devices, including PCs, Macs, laptops, tablets, mobile phones, games consoles and internet ...