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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

's current digital activity around the sport, called 'The Great Football Experiment' . This features a ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 ... The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus ... . Right to Play is also in discussions with Team GB members about appearing in the Xbox 'summer of sports ... Sports and other titles against Right To Play ambassadors, are also planned. Right To Play, a charity ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

sport for Nike, reported in Marketing , about the need for brands to add value to smartphone devices ...

Ronaldo to star in Facebook challenge for Castrol documentary

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:30

.facebook.com/castrolfootball , and challenge Ronaldo's sporting expertise. The live-stream will come from a testing facility in Madrid ... ' was shown on Sky Sports in the UK last September to coincide with the launch of the Castrol Edge brand . ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

By Matthew Chapman, 16 May 12, 08:00

The betting and gaming firm is aiming to improve the targeting of its email and mobile communications by hiring consumer insight firm Sky IQ. Ladbrokes will task Sky IQ with working across all its offerings, including sports betting, casino games, poker, bingo and games products such as 'Deal or No Deal ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel ... tracks the wearer's activity through a sport-tested accelerometer, is still flashing red. This means ... Publishing (Random House Group) AUTHORS' PROFILE Stefan Olander is vice-president of digital sport ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes". He said: "A whole industry is stuck on trying to force old ...

Reebok partners with PeerIndex for social giveaway

By Loulla-Mae Eleftheriou-Smith, 10 April 12, 11:53

of trainers and personal training sessions to influential sports and fitness enthusiasts via Facebook ... Fitness Championships, which is sponsored by the sports brand. Follow Loulla-Mae Eleftheriou ...