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Ladbrokes bolsters eCRM to cope with diversifying platforms

The betting and gaming firm is aiming to improve the targeting of its email and mobile communications by hiring consumer insight firm Sky IQ. Ladbrokes will task Sky IQ with working across all its offerings, including sports betting, casino games, poker, bingo and games products such as 'Deal or No Deal ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

, head of retention at Sport England, says the 'eating plans' could be useful if blended with other tools ... to be added to current tools,' she adds. Maurel's role at Sport England is to use data to help various sports' governing bodies to increase participation and attendance, a challenge for smaller sports ...

Tesco must find a new role for Clubcard

By Alan Mitchell, 15 February 12, 10:00

, eBay, EDF, Halfords, JD Sports, Legal General, LoveFilm, Sky and Vodafone. Source: card-issuers ...

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

by sports marketing activation agency JMI. Francois Renard, global brand vice-president for Clear, said ... into our consumers' passions cars, sports, extreme adventure in order to engage with them. The thrill ... that former World Champion Kimi R ikk nen will be joining the team after a two-year hiatus from the sport ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

, if Londoners' abiding memory of the summer proves to be a wonderful period of sport and celebration ...

Stobart to be Super League sponsor

By Nick Batten, 23 January 12, 09:18

Eddie Stobart is making a significant move into sport sponsorship, signing a deal to be the new ... and sports brand JJB. Eddie Stobart has signed a sponsorship agreement to run until at least 2015 ... as it thought sport no longer fitted with its strategy of targeting the over-50s market. ...

TAG Heuer switches CRM strategy to boost sales

By Matthew Chapman, 19 January 12, 08:10

sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

from stores such as JD Sports, PC World and Carphone Warehouse flashed across the world and served ...

Man City's digital growth faster than other big clubs, claims exec

By Daniel Farey-Jones, 20 October 11, 04:37

Speaking at today's Media Guardian Changing Advertising Summit on data and consumer profiling, Ayers claimed his club was catching up to rivals such as Manchester United and Chelsea, by building up its use of loyalty and digital channels. Ayers said football clubs and other sporting institutions ...

Tesco eyes Olympic tie via Clubcard partners

By Sarah Shearman, 28 June 11, 09:00

with a message about the importance of health and participation in sport . The specifics of the Tesco ... sports sponsorships have included a deal with The Football Association as the Official England ...