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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

, is capitalising on its 'Made in the UK' credentials. Even though it is a US company, the sports shoe brand has a ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

? A: There's a brand called Under Armour [a US sports clothing and accessories company] started ... events and sports. They founded, literally, a movement . So what I like about both ...

Sponsorship Agency of the Year - Fast Track

By John Reynolds, 13 December 11, 09:00

than 20 years. For the sports-drink brand, it acted as lead agency for an extensive campaign around ... relations with other parts of the Chime empire; it is now also physically closer to its sister sports ... , this annual multi-sport event for the UK's elite young athletes and the biggest integrated schools competition ...

Sponsorship Leagues 2011

By Kim Benjamin, 10 October 11, 12:00

to continue to invest in sport through sponsorship. Indeed, most of the agencies featured in Marketing ... with the Games, the 26 sports involved, and the individuals that are likely to become the stars of London 2012,' says Neil Hopkins, director, M C Saatchi Sport Entertainment. However, many brands are using ...

Sponsorship Agency of the Year: MEC Access

By John Reynolds, 10 December 10, 10:00

on the winners' podium. For the past few years, the award has been dominated by Synergy and M C Saatchi Sport ... has shown true diversity, creativity and innovation for its clients across a great spectrum of sport ... average. M C Saatchi Sport Entertainment registered yet another strong 12 months, buoyed by a ...

Sponsorship Leagues 2010

By Ed Kemp, 06 October 10, 12:00

Despite disappointing performances and scandals on and off the pitch, sports sponsorship remains a ... characters of late, and as a sport had become overly reliant on Woods' appeal and global marketability ... fresh sponsors' favourite. Scandal seems to have dogged almost every area of sport. Allegations ... that corruption has crept into the way a sport is played are much more serious, and brands will be unwilling ...

Yves Saint Laurent in street marketing push

By Loulla-Mae Eleftheriou-Smith, 15 September 10, 01:50

disclosed. YSL is working with MPG, the Havas media agency, to promote the Manifesto, while Havas Sports ... Pilati, YSL's creative director. Jamie Hough, group business manager at Havas Sports Entertainment ...

Chime Communications buys agency to bolster sports division

By Joe Thomas, 13 July 10, 11:45

Chime Communications has acquired global sporting events consultancy Pmplegacy to beef up its ... in helping cities win sporting events. Pmplegacy was founded by Peter Mann and has worked on a wide range ... Equestrian Federation and England Netball. Jim Glover, chief executive of the sports marketing division ... for the sports marketing division of Chime Communications. "As our work is increasingly becoming more ...

Sponsorship Agency League Table 2009

By Ed Kemp, 07 October 09, 08:30

and other marketing. 'Whatever people say about the recession, people still love sport, music and film ... no shortage of partners,' says Steve Martin, chief executive at M C Saatchi Sport Entertainment. 'The middle ... .' While Twenty20 cricket remains the standout case study of sports reinvention, recent launches ...