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Xbox recruits Chelsea stars for Summer of Sport campaign

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 ... The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus ... . Right to Play is also in discussions with Team GB members about appearing in the Xbox 'summer of sports ... Sports and other titles against Right To Play ambassadors, are also planned. Right To Play, a charity ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead ... Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...

John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

it actively and voluntarily promotes a message of responsible drinking through other sports sponsorship ...

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

By Alex Brownsell, 10 April 12, 10:01

of the charts". Further TV ads will promote adidas' Sport, Street or Style product ranges, including its ...

M&S summer campaign to play on Olympics and Jubilee

By Matthew Chapman, 03 April 12, 08:30

and our sporting heroes, M S triggers a unique reaction in the hearts and minds of the British public ...

British Heart Foundation targets Fabrice Muamba rematch with ads

By John Reynolds, 27 March 12, 08:30

, booked by agency Sports Revolution, will not directly refer to Muamba s condition. Instead ...

VisitEngland calls on celebrities to kick start £5m domestic tourism push

By Loulla-Mae Eleftheriou-Smith, 07 March 12, 01:15

marketing organisations. Jeremy Hunt, secretary of state for culture, media, sport and the Olympics, said ...

VIDEO: Mark Ronson and James Eadie on Coca-Cola's 'Move to the beat' campaign

By Loulla-Mae Eleftheriou-Smith, 17 February 12, 01:25

At a Coca-Cola press launch yesterday, Eadie said that music is a "fantastic passion for Londoners and teens in particular". "This is a great opportunity for us, it s not just about London but about our global campaign that will take music and fuse it with sport in an innovative way that will go out ...

VisitBritain and DCMS in £25m global tourism push

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 01:46

and Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over ... for culture, Olympics, media and sport said: "We are taking the fight for the tourist pound right to our ...