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Samsung widens football sponsorship to Leyton Orient
PartyPoker.com and PartyCasino.com brands). Computer games publisher EA Sports will feature on the back ...
Reebok set to relaunch controversial EasyTone shoes range
Reebok is mounting a European relaunch of its EasyTone sports shoes, backed by fresh research ... The Adidas-owned sports brand is shifting the focus of its footwear positioning to women s satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing ... by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...
Huawei builds UK marketing team ahead of major consumer push
this year include tech giant Lenovo, sports brand Li-Ning and clothing brand Bosideng. ...
Heineken moves quickly to fill UK brand director role
of entertainment and sport sponsorship deals, including O2-branded music venues and its backing of the England ...
Nike joins lifestyle battle with women's 'streetwear' collection
Nike's product launches come at an important time for sports brands, as they gear up ... , the sports brand showcased double-washed hoodies and jackets in new materials such as linen. A spokeswoman ... -hours athlete', such as consumers who enjoy sports such as pool, bowling and table-football. This strategy ...
Sports Direct dives into upmarket fashion
Sports Direct, the sports retailer owned by Newcastle United proprietor Mike Ashley, is moving ... Sports Direct has acquired an 80% shareholding in West Coast Capital (USC) and Cruise Clothing (Cruise), in a 7m deal. The move comes as Sports Direct bids to expand its offering and take market share from rival, JD Sports. Sports Direct is teaming up with Sir Tom Hunter, the Scottish ...
Moss Bros offloads Cecil Gee to JD
Moss Bros has sold its high-street menswear chain Cecil Gee to JD Sports Fashion for £1.7m.
Carlsberg signs new sponsorship deal with The FA
's shirt sponsor. It has subsequently sponsored major sporting events. The new deal between Carlsberg ...
FA to announce Budweiser as new sponsor in June
further extension, which ends this year. The hunt for its replacement was handled by sports marketing ...
Endemol and Sky sign three-year Dublin Super Cup deal
Sky Sports has signed a three-year deal with Endemol Sport to broadcast and manage a new pre ... Sport and the Football Association of Ireland (FAI). The pre-season tournament kicks off in July ... . Sky Sports will broadcast exclusive coverage of the competition from this year through to 2013 ... Sport said it was finalising agreements with other broadcasters around the world to broadcast ...
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