Search Results for: Sports

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Sector Insight: betting shops

By Jane Bainbridge, 15 May 12, 10:29

to modest growth and by 2013 may be the majority of revenue. Sports events . The big events ...

Adwatch (Mar 28) top 20 recall: Boots

By Dom Boyd, Partner, planning and strategy, DDB UK, Tribal DDB, 28 March 12, 12:00

marketing spectator sport in separating the retail heroes from the retail zeros. In one corner, there ...

Two thirds of Brits express annoyance over mobile advertising

By Matthew Chapman, 24 February 12, 08:40

to receiving targeted advertising about trivial matters, such as hobbies or their favourite sports team ...

BP's brand image benefits from London 2012 sponsorship, claims research

By John Reynolds, 17 February 12, 10:25

from sponsorship specialist Havas Sports & Entertainment. ... Sports Entertainments, said: "These results provide persuasive evidence that sponsoring the Olympics ...

Sector Insight: Sports clothing and footwear

By Jane Bainbridge, 01 December 11, 09:00

As we approach Olympic year, our relationship with sport is complex. While there had been a ... some form of exercise at least once a week, according to TGI. Within this, individual-focused sports such as running and cycling were more popular than team sports. Running has benefited from being free (no gym ...

Seatwave reports losses despite first TV campaign

By John Reynolds, 25 November 11, 01:15

The company, which buys and sells tickets for sports fixtures, theatre productions and other live events, reported a fall in revenue from 9.43m ( 8.06m) to 9.28m ( 7.9m). The group's bottom was line was hit by 3.9m ( 3.3m) distribution costs and administration expenses of 8.38m ( 7.16m) in the period ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

's ads. Lucozade is steadily reasserting its position as the UK's leading energyand sports-drink brand ...

Sector Insight: Colour Cosmetics

By Jane Bainbridge, 26 October 11, 12:00

artists whom girls and young women follow sport heavily made-up faces, which is proving good news ...

Sponsorship Leagues 2011

By Kim Benjamin, 10 October 11, 12:00

to continue to invest in sport through sponsorship. Indeed, most of the agencies featured in Marketing ... with the Games, the 26 sports involved, and the individuals that are likely to become the stars of London 2012,' says Neil Hopkins, director, M C Saatchi Sport Entertainment. However, many brands are using ...