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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 ... The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus ... . Right to Play is also in discussions with Team GB members about appearing in the Xbox 'summer of sports ... Sports and other titles against Right To Play ambassadors, are also planned. Right To Play, a charity ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead ... Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

By Kate Lloyd, 28 April 12, 09:41

National sports organisations need "robust structures in place" to ensure they have sponsors after ... jump ship out of sponsoring sports and sporting associations, and into other areas. Robertson said ... sponsors will stay with the sports market and lots of people also think that the industry will dry up, but national sports brands need to be prepared either way and have robust structures in place." The LTA has ...

Should certain types of brands be prohibited from sponsoring sport? The Marketing Society Forum

25 April 12, 12:00

on labelling and recommended daily consumption guidelines. I also question the focus on sports sponsorships ... provide choice and promote responsibly, the issue is addressed. MAYBE - FIONA VIGAR, SPORTS MARKETING CONSULTANT, BUPA AND SCIENCE IN SPORT, AND DIRECTOR, FIONA VIGAR CONSULTING This is not the most ...

VIDEO: Young people experience the Olympic Park's sporting legacy

By Georgina Brazier, 24 April 12, 03:41

Watch the video (below) Former 110 metre hurdler Tony Jarrett opened the multi-sport event, where more than 1,000 11-to 19-year-olds took part in different sports and activities in the Park ... sports participation in the Six Host Olympic Boroughs. The event provided a glimpse into the future ...

Marketers debate brand issues at Barcelona sports forum

By John Reynolds, 12 March 12, 11:19

Marketers, commercial executives, and sporting luminaries discussed some of the most pressing ... Themes discussed at the event included 'The Role of Philanthropy in Sport', 'Sport and Entertainment, Bridging the Gap' and 'Event Bidding: What it takes to win, what it means to lose' The event ... some of the brand sponsorship issues around their own sports. ...

Sport Relief launches mobile app to drum up support

By Sarah Shearman, 07 February 12, 10:15

Sport Relief, the sister charity event to Comic Relief, has launched its first mobile app for both ... The Sport Relief in Your Pocket app, created by Chroma, is available to download today (7 February) for free from the App Store and Android market. It features regular updates from all Sport Relief ... examples and stories of individuals' Sport Relief fundraising activities. Past Sport Relief challenges ...

Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors

By John Reynolds, 20 January 12, 07:00

sporting events clamouring for consumers' attention. The sponsors of Wimbledon and Queen's, Test ... in a busy period for sport tie-ups. After all, these 'crown jewels' events - which must be broadcast ... of the 'greatest show on earth'. Try harder Mark Joy, marketing director at sports agency Fast Track , says ...

P&G to raise $5m for youth sports programmes

By Loulla-Mae Eleftheriou-Smith, 13 January 12, 01:31

youth sports programmes around the world, from donations and a portion of sales of its leading brands ... to practise sports by supplying facilities and training. The activity will feed into P G's 'Thank You Mum ... in advertising and retail marketing to generate sales and donations to support youth sports. P G has already ... of Olympians, P G is helping athletes. With its support of youth sports, the company is supporting families ...