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Nike marketing boss attacks 'institutionally analogue' businesses
Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel ... tracks the wearer's activity through a sport-tested accelerometer, is still flashing red. This means ... Publishing (Random House Group) AUTHORS' PROFILE Stefan Olander is vice-president of digital sport ...
Non-sponsor brands ramp up pre-Olympics sports marketing
Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead ... Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...
BrandMAX digest: 'B' is for business as well as for brands
by using TV ads to prompt punters to bet on live sporting events. Heineken is one of the first major ...
Power 100: 100 to 50
- C C GROUP Bartlett's impressive CV sports a host of major blue-chip companies, including Nestle ... integrated push in support of its CR-Z hybrid sports coupe. Most recently, it ran the first UK TV ad to link ... one of the first to sign a UK product-placement deal as part of its sponsorship of Sky1 sports panel ...
Helen Edwards on Branding: The contrast ratio
packaging by looking beyond its humdrum healthcare category, and into the handbags and sports kits of its ...
Reinventing marketing: We need to rediscover the real meaning of brand trust
-extension sports car because of its exceptional road-handling and safety. Such insights led some marketers ...
Helen Edwards on Branding: Whose brand is it anyway?
by Marquis Mills Converse, a rule-breaker with an instinctive marketing brain. He could see how sport ... -jean uniform in the early days of rock'n'roll, but the brand continued to emphasise its expertise in sport ...
Power 100: Next Generation
'Bottled Courage'. 'I'm not an athlete but Nike's advertising really makes you want to get into sport ...
Marketing's Power 100
' sponsorship of sports body British Swimming, combined with improved customer service, resulted in the company ...
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