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Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...

Helen Edwards: Buy My Face's lesson in brand charm

By Helen Edwards, PPA, Business columnist of the year, 14 March 12, 09:00

isn't especially creative or even totally original: sports fans have been painting faces for years and ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

from stores such as JD Sports, PC World and Carphone Warehouse flashed across the world and served ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

brand event strategy at a sporting event Flourish Creative Castrol 2010 FIFA World Cup Guest ...

What niche social networks can do for your brand

By Sarah Shearman, 25 November 11, 12:00

the attraction of a sports-brand-hosted social network, for which the audience is usually passionate and highly ...

Virgin Money in talks to take over Newcastle United shirt sponsorship

By John Reynolds, 23 November 11, 12:23

announced that its ground, St James' Park, was being renamed the Sports Direct Arena. The club is owned by Mike Ashley, founder of the Sports Direct retail brand. Nigel Currie, executive at brandRapport, the sports agency, said: "Virgin Money could benefit enormously from taking on the Newcastle shirt ...

Aviva gives away Premier League shirt sponsorship

By Matthew Chapman, 16 November 11, 01:04

from the game being televised live on Sky Sports, and strengthens the insurance giant's ties ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

's ads. Lucozade is steadily reasserting its position as the UK's leading energyand sports-drink brand ...

Brand manager of the week: Natalie Cowen, Head of brand and communications, First Direct

08 November 11, 12:00

-ordinator for Energade, a sports-drinks brand in South Africa. I got to work with the national cricket and rugby teams ... applicant had decided she didn't want to get her hands dirty mixing up sports drinks at trade shows. - Do ...

RBS Group thanks customers with movie ticket giveaway

By Matthew Chapman, 19 October 11, 10:07

DreamWorks Pictures' film 'The Help' is the first movie featured in the Film First scheme, which is open to NatWest and RBS customers in Scotland, England and Wales. Film First was created by M C Saatchi Sport and Entertainment and will run monthly, while in the summer, the scheme will include outdoor ...